Digital Marketing Specialist

Location: Pretoria
Work model: Hybrid (1–2 days WFH)
Salary: R35 000 – R40 000 CTC 

About our client..
A long-standing South African consumer goods company is mid-way through a full, top-to-toe brand transformation, spanning packaging, vehicles, uniforms and a brand-new website. Their direct-to-consumer coffee and beverage arm is growing fast, with a membership and subscription programme driving repeat business. This is a newly created role: the business has never had a dedicated marketing function before, so you'd be building and owning digital from the ground up.

Why you'd want to work here:

• High-visibility role in a major brand relaunch, right at the heart of the action
• Real commercial impact: a KPI-driven role with genuine scope to move the needle
• Work closely with senior leadership and shape a brand-new function from scratch
• Family-run business with a flat structure and long-tenured, loyal staff
• Ownership and autonomy: no micromanagement, no weekend or evening expectations
• Sensible hours (8–4, early finish on Fridays)
• Performance-based annual bonus, travel allowance, laptop and data stipend, Provident Fund

What the job involves:

• Owning digital marketing end-to-end, from top-of-funnel (search, paid media, social) through to retention
• Managing the D2C membership and subscription programme and digital customer engagement
• Full ownership of website content, social media, social ads, newsletters and digital sales campaigns
• Building search and category visibility so customers find the brand when they're looking for the product
• Optimising the site experience to turn visitors into customers
• Reporting against sales, traffic, retention and growth KPIs
• Working closely with the brand team and leadership through an active company-wide rebrand

What you need to be considered:

• Conversationally fluent in Afrikaans
• Solid experience in a similar full-funnel digital marketing role, ideally D2C or e-commerce
• Hands-on skills across paid media, SEO, social and email/newsletter marketing
• A track record of measurable growth in traffic, conversion or retention
• Confidence managing a membership, subscription or loyalty programme
• Strong communication skills; this is a visible, cross-functional role
• Comfortable working independently and building processes from scratch

Bonus points if you:

• Have worked in FMCG, food and beverage, or a D2C subscription brand
• Have experience marketing through a major rebrand or relaunch
• Bring strong analytics and reporting rigour to prove commercial impact
• Know your way around Shopify for e-commerce management, merchandising and promotions
• Have run email and CRM through Klaviyo, including segmentation and automated flows
• Are confident in Meta Business Suite/Ads Manager for paid social strategy and reporting
• Have hands-on Google Ads and GA4 experience, or have managed a supplier who covers this
• Understand SEO and where AI-led shopping and search discovery are heading
• Plan, publish and manage community across Instagram, TikTok, Facebook and LinkedIn
• Have handled online customer service, queries and loyalty management

Posted on 01 Oct 13:22, Closing date 30 Nov