Sporting events | Bizcommunity

Sporting events | Bizcommunity

News

Sponsorship

OLC launches sponsorship division to drive strategic brand partnerships

Issued by OLC Through The Line Communications 16 Feb 2026

The NFL Super Bowl’s marketing masterstroke

Marketing

The NFL Super Bowl’s marketing masterstroke

Musa Kalenga, Issued by Brave Group 11 Feb 2026

Primedia Group launches Primedia One: An integrated communication ecosystem designed to support the public sector

Media

Primedia Group launches Primedia One: An integrated communication ecosystem designed to support the public sector

Issued by Primedia Broadcasting 10 Feb 2026

This year South Africa has sent its biggest team to the Olympic Winter Games, but the event would not be broadcast by DStv’s SuperSport (Image source: © 123rf )

TV

DStv misses historical Winter Olympics coverage to fans dismay

9 Feb 2026

GL events South Africa celebrates dual wins at the EXSA Awards

Exhibitions

GL events South Africa celebrates dual wins at the EXSA Awards

Lerato Marule, Issued by GL events South Africa PTY (LTD) 9 Feb 2026

Tourvest expands with new acquisitions in Africa, Europe, and Caribbean

Tourism & Travel

Tourvest expands with new acquisitions in Africa, Europe, and Caribbean

26 Jan 2026

Source: flok85 via

Transport

Africa’s growth story is shifting. Smart logistics will shape what comes next

Nelson Teixeira 23 Jan 2026

#BizTrends2026 | Marriott International’s Dorcas Dlamini Mbele: How South Africans will travel in 2026

Trends

#BizTrends2026 | Marriott International’s Dorcas Dlamini Mbele: How South Africans will travel in 2026

Dorcas Dlamini Mbele 14 Jan 2026

Holiday entertainment made simpler for DStv subscribers this festive season

TV

Holiday entertainment made simpler for DStv subscribers this festive season

Issued by MultiChoice 23 Dec 2025

A look back at a big year

Production

A look back at a big year

Issued by Howard Audio 17 Dec 2025

Competition Law

SCA rules no online bets allowed on casino games

Wendy Rosenberg, Tebogo Sibidla & Nothando Madondo 21 Nov 2025

Source: Supplied. Artist's rendition.

Construction & Engineering

Massive R2bn development project, The Granger, breaks ground in Cape Town

10 Nov 2025

Cape Town gears up for Beach Pro Tour with Leo Williams at the helm

Events

Cape Town gears up for Beach Pro Tour with Leo Williams at the helm

21 Oct 2025

Source: Themba Siaga. Construction of the Davhana Stadium started in 2019, but the project remains incomplete, though millions have been spent on it.

Infrastructure & Utilities

Limpopo stadium project soaks up time and money

Thembi Siaga 16 Oct 2025

SABC Sport and Hollywoodbets unite to livestream Afcon 2025

Sport

SABC Sport and Hollywoodbets unite to livestream Afcon 2025

11 Sep 2025

Source: © The Post The second Castle Lager Incoming Series Test match broadcast live on SABC 2, SABC radio stations and on SuperSport (DStv) as part of Saru's celebration of the 30th anniversary of the historic Springboks 1995 Rugby World Cup victory

TV

Broadcasters unite to commemorate Springboks 1995 RWC victory

7 Jul 2025

The Nielsen Sports SA’s Annual Trends Breakfast featured a panel of (l to r) Tumelo Selikane - MD Nielsen Sports SA, Errol Madlala - commercial & marketing manager, SAFA, Mtunzi Jonas - chief commercial officer, Cricket South Africa, Bronson Mokabela - GM: marketing, communications & commercial, SASCOC and Ryan Cumming - head of marketing, SuperSport.

Sponsorship

Live consumption of sport continues to dominate

9 Jun 2025

Puma’s biggest global campaign Go Wild: Rooted in history with a new vision of sports

Advertising

Puma’s biggest global campaign Go Wild: Rooted in history with a new vision of sports

28 Mar 2025

Bucket lists drive a shift in shopping habits: happiness over possessions

Sales

Bucket lists drive a shift in shopping habits: happiness over possessions

18 Mar 2025

Unlocking the revenue potential of the Cape Town Cycle Tour

Hospitality

Unlocking the revenue potential of the Cape Town Cycle Tour

Niels Verspui 5 Feb 2025

South Africa aims to host World Skate Games 2028 at Sun City

Sport

South Africa aims to host World Skate Games 2028 at Sun City

24 Jan 2025

Cape Town CBD set for record-breaking holiday season

Tourism

Cape Town CBD set for record-breaking holiday season

23 Dec 2024

(Image supplied)

Social Media

#YearOnTikTok 2024: Celebrating African culture, connection and creativity

6 Dec 2024

Direct flights, visa improvements key to enhancing SA-India tourism

Travel

Direct flights, visa improvements key to enhancing SA-India tourism

6 Dec 2024

Chasing the Sun producers, T+W win top spot at 2024 Sport Industry Awards

Marketing & Media

Chasing the Sun producers, T+W win top spot at 2024 Sport Industry Awards

4 Dec 2024

AB InBev is the official beer partner of Fifa Club World Cup 2025 (Image supplied)

Sponsorship

AB InBev extends Fifa sponsorship to Fifa Club World Cup 2025

27 Nov 2024

Source: © SA the Good News Carrie Delaney, managing director, Mscsports (Pty) Ltd, says sponsorship isn’t just about a branding exercise; it’s about creating shared experiences that resonate with our collective identity

Sponsorship

Investing in unity: The true impact of sports sponsorships in South Africa

26 Sep 2024

Source: © GoodThingsGuy

Research

2024 Nielsen Sports SA Trends: Dricus du Plessis vs Israel Adesanya title defence viewership up 1033%

10 Sep 2024

Spar’s new video Paris Impossible encourages support for South Africa’s Paralympians while showcasing its Spar2U delivery app (Image supplied)

Advertising

Spar’s Paris Impossible: Where laughter and patriotism meet

9 Sep 2024

SU’s central events and conferencing office scoops industry award

Higher Education

SU’s central events and conferencing office scoops industry award

Issued by Stellenbosch University 28 Aug 2024

NIQ South Africa releases FMCG and Tech Durables sales data for Q2 2024

Research

NIQ South Africa releases FMCG and Tech Durables sales data for Q2 2024

Issued by NielsenIQ 15 Aug 2024

Branding

Castle Lager, Africa's most valuable beer, shows 22% growth in brand value

Jeremy Sampson 31 Jul 2024

Source: © Sky News With several premium sports events occurring throughout the year, such as last year's Rugby World Cup, sports fans' attention is increasingly divided

Sponsorship

Premium sports events make brands work harder for fans attention

26 Jul 2024

Source: © Frenchly On the eve of the Paris Olympics, Neil Jankelowitz group CEO of Mohau Media Group (MMG) unpacks the role of sponsorships and innovative fan engagement

Sponsorship

#Paris2024: The Olympics - A unique sponsorship and innovative fan engagement opportunity

Neil Jankelowitz 25 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Marketing

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

Source: © SA Rugby The battle over sports broadcasting has heated up as Media responded to Saru's support of the SABC's decision to not broadcast the recent Springboks - Ireland Tests

TV

DStv - eMedia sports broadcasting rights saga continues as Sports Minister joins the fight

Danette Breitenbach 15 Jul 2024

Social Media

Olympics 2024: what new social media guidelines mean for athletes and their sponsors

Layckan Van Gensen 8 Jul 2024

Gauteng goes pink as 947 partners with PinkDrive to fight cancer

Media

Gauteng goes pink as 947 partners with PinkDrive to fight cancer

Issued by Primedia Broadcasting 11 Jun 2024

Beyond borders – AfriGIS develops verified geospatial data for Africa

Digital

Beyond borders – AfriGIS develops verified geospatial data for Africa

Issued by AfriGIS 30 May 2024

Source: © TV with Thinus The Audit Bureau of Circulations of South Africa (ABC) has released the Q1 for magazines

Magazines

Magazines: ABC Q1 2024: Notable growth

23 May 2024

5 reasons sports betting is booming in SA

Sport

5 reasons sports betting is booming in SA

Retief Uys, 20 May 2024

The evolution of South Africans' interest in sport

Sport

The evolution of South Africans' interest in sport

26 Apr 2024

Source: Supplied

MICE

ATM 2024 to explore transformative innovation, entrepreneurship in global travel

23 Apr 2024

Tune into the Eastern Cape and Garden Route lifestyle with Algoa FM

Radio & Audio

Tune into the Eastern Cape and Garden Route lifestyle with Algoa FM

Dennis Karantges, Issued by Algoa FM 12 Apr 2024

Ignition Group announces title sponsorship of Polocrosse World Cup

Sponsorship

Ignition Group announces title sponsorship of Polocrosse World Cup

Issued by Ignition Group 5 Apr 2024

Key take-outs from the Hootsuite Social Media Consumer Report 2024

Social Media

Key take-outs from the Hootsuite Social Media Consumer Report 2024

Issued by Brandfundi 5 Apr 2024