Sporting events | Bizcommunity

Sporting events | Bizcommunity

News

Levergy appointed as Liqui Moly's sponsorship agency for Rugby World Cup 2027

Sponsorship

Levergy appointed as Liqui Moly's sponsorship agency for Rugby World Cup 2027

Issued by Levergy 17 Aug 2026

Major sporting events: SA's high-yield tourism investment

Tourism & Travel

Major sporting events: SA's high-yield tourism investment

Martin Wiest 12 Aug 2026

Multichoice will be launching four new Supersport channels, one of which is SuperSport Football Plus for premium football content, including selected UEFA Champions League matches (Source: @ Proximus )

TV

MultiChoice increases sports channels, cuts local content

12 Aug 2026

Banyana Banyana beat Burkina Faso to reach Wafcon quarterfinals

Sport

Banyana Banyana beat Burkina Faso to reach Wafcon quarterfinals

5 Aug 2026

Cassper Nyovest and Zanele Potelwa bring star power to 2026 SA Music Awards

Music

Cassper Nyovest and Zanele Potelwa bring star power to 2026 SA Music Awards

24 Jul 2026

The World Cup is over. Spain won the trophy. But Adidas may have won the marketing battle, says marketing strategist, Matthew Nkala (Image supplied)

Marketing

Spain won the World Cup. But who won the battle for brand relevance

Matthew Nkala 21 Jul 2026

IP Law

Intellectual property and contract law: Lessons from Fifa's clean stadium rule

Herman Blignaut 6 Jul 2026

Klipdrift taps into rugby fever with Springboks-All Blacks partnership

Sport

Klipdrift taps into rugby fever with Springboks-All Blacks partnership

23 Jun 2026

Darren Olivier, Danielle van Deventer and Mandla Ngidi, Adams and Adams, law experts, provide a practical legal guide for Fifa World Cup marketing (Image @ Indian Express

Marketing

World Cup marketing: Finding the balance between cultural moments and legal boundaries

Darren Olivier, Danielle van Deventer and Mandla Ngidi 12 Jun 2026

South Africans who gamble on sport are more comfortable with risk than the general population (Source: @ Tech Financials

Marketing & Media

Sports engagement rises as sports betting grows

11 Jun 2026

Media

Which SA brand or agency will win the Caxton Cup?

Issued by Caxton Media 10 Jun 2026

How SuperSport is bringing the Fifa World Cup closer to fans across Africa

TV

How SuperSport is bringing the Fifa World Cup closer to fans across Africa

Issued by MultiChoice 4 Jun 2026

The All Blacks are coming! Who cares? About 6 million consumer class adults, that’s who…

Research

The All Blacks are coming! Who cares? About 6 million consumer class adults, that’s who…

Issued by BrandMapp 26 May 2026

A key theme going into 2026 is social engineering and the impact that has on fraud (Image source: Spend Trend 2026 Report)

Digital

#BizTrends | Spend Trend 2026 Part 1: Social engineering and its impact on fraud

Danette Breitenbach 29 Apr 2026

The Spend Trend Report highlights consumer spending trends in 2026 (Image supplied)

Marketing

#BizTrends | SA consumer resilient, but still loves a treat!

Danette Breitenbach 23 Apr 2026

iME appoints Carol Tshabalala as CEO, Africa

Technology

iME appoints Carol Tshabalala as CEO, Africa

17 Apr 2026

Branding

Rebrand Africa releases its top country brands

11 Mar 2026

Tourism & Travel

ATTA report: Africa posts 18.6% jump in global aviation growth

3 Mar 2026

Sponsorship

OLC launches sponsorship division to drive strategic brand partnerships

Issued by OLC Through The Line Communications 16 Feb 2026

The NFL Super Bowl’s marketing masterstroke

Marketing

The NFL Super Bowl’s marketing masterstroke

Musa Kalenga, Issued by Brave Group 11 Feb 2026

Primedia Group launches Primedia One: An integrated communication ecosystem designed to support the public sector

Media

Primedia Group launches Primedia One: An integrated communication ecosystem designed to support the public sector

Issued by Primedia Broadcasting 10 Feb 2026

This year South Africa has sent its biggest team to the Olympic Winter Games, but the event would not be broadcast by DStv’s SuperSport (Image source: © 123rf )

TV

DStv misses historical Winter Olympics coverage to fans dismay

9 Feb 2026

GL events South Africa celebrates dual wins at the EXSA Awards

Exhibitions

GL events South Africa celebrates dual wins at the EXSA Awards

Lerato Marule, Issued by GL events South Africa PTY (LTD) 9 Feb 2026

Tourvest expands with new acquisitions in Africa, Europe, and Caribbean

Tourism & Travel

Tourvest expands with new acquisitions in Africa, Europe, and Caribbean

26 Jan 2026

Source: flok85 via

Transport

Africa’s growth story is shifting. Smart logistics will shape what comes next

Nelson Teixeira 23 Jan 2026

#BizTrends2026 | Marriott International’s Dorcas Dlamini Mbele: How South Africans will travel in 2026

Trends

#BizTrends2026 | Marriott International’s Dorcas Dlamini Mbele: How South Africans will travel in 2026

Dorcas Dlamini Mbele 14 Jan 2026

Holiday entertainment made simpler for DStv subscribers this festive season

TV

Holiday entertainment made simpler for DStv subscribers this festive season

Issued by MultiChoice 23 Dec 2025

A look back at a big year

Production

A look back at a big year

Issued by Howard Audio 17 Dec 2025

Competition Law

SCA rules no online bets allowed on casino games

Wendy Rosenberg, Tebogo Sibidla & Nothando Madondo 21 Nov 2025

Source: Supplied. Artist's rendition.

Construction & Engineering

Massive R2bn development project, The Granger, breaks ground in Cape Town

10 Nov 2025

Cape Town gears up for Beach Pro Tour with Leo Williams at the helm

Events

Cape Town gears up for Beach Pro Tour with Leo Williams at the helm

21 Oct 2025

Source: Themba Siaga. Construction of the Davhana Stadium started in 2019, but the project remains incomplete, though millions have been spent on it.

Infrastructure & Utilities

Limpopo stadium project soaks up time and money

Thembi Siaga 16 Oct 2025

SABC Sport and Hollywoodbets unite to livestream Afcon 2025

Sport

SABC Sport and Hollywoodbets unite to livestream Afcon 2025

11 Sep 2025

Source: © The Post The second Castle Lager Incoming Series Test match broadcast live on SABC 2, SABC radio stations and on SuperSport (DStv) as part of Saru's celebration of the 30th anniversary of the historic Springboks 1995 Rugby World Cup victory

TV

Broadcasters unite to commemorate Springboks 1995 RWC victory

7 Jul 2025

The Nielsen Sports SA’s Annual Trends Breakfast featured a panel of (l to r) Tumelo Selikane - MD Nielsen Sports SA, Errol Madlala - commercial & marketing manager, SAFA, Mtunzi Jonas - chief commercial officer, Cricket South Africa, Bronson Mokabela - GM: marketing, communications & commercial, SASCOC and Ryan Cumming - head of marketing, SuperSport.

Sponsorship

Live consumption of sport continues to dominate

9 Jun 2025

Puma’s biggest global campaign Go Wild: Rooted in history with a new vision of sports

Advertising

Puma’s biggest global campaign Go Wild: Rooted in history with a new vision of sports

28 Mar 2025

Bucket lists drive a shift in shopping habits: happiness over possessions

Sales

Bucket lists drive a shift in shopping habits: happiness over possessions

18 Mar 2025

Unlocking the revenue potential of the Cape Town Cycle Tour

Hospitality

Unlocking the revenue potential of the Cape Town Cycle Tour

Niels Verspui 5 Feb 2025

Seasonal marketing campaigns: Unlocking opportunities year-round

Marketing

Seasonal marketing campaigns: Unlocking opportunities year-round

Issued by Tradeway 29 Jan 2025

South Africa aims to host World Skate Games 2028 at Sun City

Sport

South Africa aims to host World Skate Games 2028 at Sun City

24 Jan 2025

Cape Town CBD set for record-breaking holiday season

Tourism

Cape Town CBD set for record-breaking holiday season

23 Dec 2024

(Image supplied)

Social Media

#YearOnTikTok 2024: Celebrating African culture, connection and creativity

6 Dec 2024

Direct flights, visa improvements key to enhancing SA-India tourism

Travel

Direct flights, visa improvements key to enhancing SA-India tourism

6 Dec 2024

Chasing the Sun producers, T+W win top spot at 2024 Sport Industry Awards

Marketing & Media

Chasing the Sun producers, T+W win top spot at 2024 Sport Industry Awards

4 Dec 2024

AB InBev is the official beer partner of Fifa Club World Cup 2025 (Image supplied)

Sponsorship

AB InBev extends Fifa sponsorship to Fifa Club World Cup 2025

27 Nov 2024

Source: © SA the Good News Carrie Delaney, managing director, Mscsports (Pty) Ltd, says sponsorship isn’t just about a branding exercise; it’s about creating shared experiences that resonate with our collective identity

Sponsorship

Investing in unity: The true impact of sports sponsorships in South Africa

26 Sep 2024

Source: © GoodThingsGuy

Research

2024 Nielsen Sports SA Trends: Dricus du Plessis vs Israel Adesanya title defence viewership up 1033%

10 Sep 2024

Spar’s new video Paris Impossible encourages support for South Africa’s Paralympians while showcasing its Spar2U delivery app (Image supplied)

Advertising

Spar’s Paris Impossible: Where laughter and patriotism meet

9 Sep 2024