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Source: ©: Loeries The Loeries Creative Week takes place form 7 to 11 October in Cape Town

Marketing & Media

#Loeries: Creative Week kicks off in the Mother City

22 hours

Source: © 123rf Finding the right fit between marketer and agency is not just a matter of swiping right or left, but more like an old-fashioned tinderbox - which could light your fire or burst into flames, writes Johanna McDowell, founder & CEO of Independent Agency Selection (IAS) and managing partner Scopen Africa

Marketing & Media

Agency selection: Forget everything you know about Tinder…

Johanna McDowell 30 Sep 2024

Loeries has announced this year's international jury presidents (Image supplied)

Marketing & Media

Loeries 2024 announces global creative leaders jury presidents

27 Sep 2024

Clockwork packs a punch with some honest (but funny) conversations at the Nedbank IMC

Marketing & Media

Clockwork packs a punch with some honest (but funny) conversations at the Nedbank IMC

Issued by IMC Conference 26 Sep 2024

Source: © 123rf Vanessa Bosman, managing director SA, Just Design SA examines South African creativity

Marketing & Media

South Africa's secret to creativity: Resilience bred out of adversity

Vanessa Bosman, Issued by Just Design 19 Sep 2024

Beyond the Billboard podcast hits the 6-month mark!

Marketing & Media

Beyond the Billboard podcast hits the 6-month mark!

Issued by What3things 4 Sep 2024

Marketing & Media

Showcase your excellence: Enter The Warc Awards 2025

3 Sep 2024

Source: © Campaign Live Troy Ruhanen is the global CEO of the newly formed Omnicom Advertising Group (OAG)

Marketing & Media

Omnicom forms OAG with Troy Ruhanen as global CEO

29 Aug 2024

Image by Terry Levin @Bizcommunity.com. AI in Advertising is brought to you by the Association for Communication and Advertising. It examines AI and how it is changing the industry

Marketing & Media

AI in Advertising: AI - The most pressing challenge to the future of our industry

Jarred Cinman 30 Aug 2024

Marketing & Media

MMA Smarties BII names Nando’s SA top advertiser, Checkers top brand for Africa and EMEA

28 Aug 2024

Call for entries: Assegai Awards 2024 – 10 days left!

Marketing & Media

Call for entries: Assegai Awards 2024 – 10 days left!

Issued by DMASA 21 Aug 2024

How to win a creative award - it's (almost) all in the wrapping

Marketing & Media

How to win a creative award - it's (almost) all in the wrapping

Eve Langkilde 21 Aug 2024

Source: © The Bookmarks These second IAB South Africa Bookmark Awards Finalists’ Showcase discussed artificial intelligence (AI), audacity and creative collaboration featuring host and moderator Ann Nurock

Marketing & Media

#Bookmarks2024: Finalists’ Showcase encourages AI use, audacity and creative collaboration

16 Aug 2024

Part 3: Agency Scope China - Chinese market complexity and competitiveness raise client expectations

Marketing & Media

Part 3: Agency Scope China - Chinese market complexity and competitiveness raise client expectations

14 Aug 2024

Source: © 123rf In China the average length of relationships that marketers have with their current creative agencies has shortened to 2.7 years

Marketing & Media

Part 2 – Agency Scope China: Short term performance prevents development of deep relationships

13 Aug 2024

2024 Effie Awards South Africa Grand Jury announced

Marketing & Media

2024 Effie Awards South Africa Grand Jury announced

Issued by Association for Communication and Advertising 12 Aug 2024

Marketing & Media

5 reasons why creative agencies need to embrace AI now

Darren Morris 5 Aug 2024

18 Bookmark finalists for Publicis Groupe Africa

Marketing & Media

18 Bookmark finalists for Publicis Groupe Africa

Issued by Publicis Groupe Africa 26 Jul 2024

Source: © 123rf Scopen 2023-2024 shows that the number of marketers seeking integrated agencies is set to rise in South Africa

Marketing & Media

Finding that integration Unicorn: Is it media agencies?

22 Jul 2024

Source: © 123rf Scopen research shows how media fragmentation means creative agencies and media partners need to have closer connections.

Marketing & Media

Scopen: Marketers seek close collaboration between creative and media agencies

10 Jul 2024

IAB SA’s content marketing committee relaunches as branded entertainment and content committee

Marketing & Media

IAB SA’s content marketing committee relaunches as branded entertainment and content committee

Issued by IAB South Africa 3 Jul 2024

JCDecaux South Africa announces new head of sales: malls

Marketing & Media

JCDecaux South Africa announces new head of sales: malls

Issued by JCDecaux South Africa 2 Jul 2024

Marketing & Media

#Cannes2024: How project management can help the creative industry

27 Jun 2024

Source: © LLLLITL More Grand Prix and Gold winners have been announced by CannesLions

Marketing & Media

#Cannes2024: Day 2: Grande Prix and Gold winners announced

19 Jun 2024

Marketing & Media

VML South Africa and Vodacom to part ways as contract completion nears

10 Jun 2024

Source: © 123rf Social Media continues to claim a large share of digital spend in SA according to Scopen's Agency Scope SA

Marketing & Media

Digital spend, digital return – and digital snake oil salesmen

4 Jun 2024

Image supplied. Three South African agencies - Promise, Accenture Song and LePub - have been named in the NYF 2024 shortlist

Marketing & Media

3 SA agencies named in New York Festivals 2024 shortlist

3 Jun 2024

Source: © 123rf Ann Nurock, partner: Relationship audits and management, Radar, examines what a strong client-agency relationship entails

Marketing & Media

Cultivating creativity through strong client-agency trust

Ann Nurock 31 May 2024

Source: © 123rf The latest Scopen study shows that the percentage of clients not concerned by competitive conflict in their sector within an agency has grown from 21,3% in 2019 to 40% now

Marketing & Media

Trust and wanting a specific agency overcomes competitive conflict for clients

15 May 2024

Spark Media ‘leaps into local’ with comedian Themba Robin

Marketing & Media

Spark Media ‘leaps into local’ with comedian Themba Robin

Issued by Spark Media 14 May 2024

Image supplied. The Shop! SA Shopper Marketing Awards for 2024 have opened for entries

Retail

2024 Shop! SA Shopper Marketing Awards entries open

6 May 2024

Source: © Effie Awards The Association for Communication and Advertising (ACA), with Ipsos, will host a webinar on 8 May 2024 to share key insights from the 2023 Effie South Africa Trends Report, and the Global Best of the Best Effie Awards

Marketing & Media

Effie Awards SA and Ipsos webinar to share key insights on winning campaigns

30 Apr 2024

Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Marketing & Media

Creating a “magic middle”, not a “them and us” of brand vs performance

Johanna McDowell 29 Apr 2024

Source: © 123rf WPP remains on track to return to growth in the balance of the year, despite Q1 2024 losses

Marketing & Media

WPP on track to return to growth in the balance of the year despite Q1 losses

25 Apr 2024

Global creative leader Matthew Bull to present an in-person keynote at Nedbank IMC

Marketing & Media

Global creative leader Matthew Bull to present an in-person keynote at Nedbank IMC

Issued by IMC Conference 11 Apr 2024

Source: © 123rf In 2021, the average contribution made by creative agencies to clients’ business growth was 26%. This is up by 4% in 2023, while media agencies have maintained their 34% contribution from 2021 to 2023 says Agency Scope SA

Marketing & Media

Agency Scope: Creative agencies contribute to clients' growth increases in 2023

10 Apr 2024

Source: © Bizcommunity Joe Public has achieved the top position, the position it achieved in the last edition, as the most attractive agency to work for among creative agency professionals in Scopen's Best Agency to work for Study on creative and media agencies in South Africa

Marketing & Media

Scopen study: Joe Public and Mindshare the top choices for South African agency professionals

5 Apr 2024

Marketing & Media

Scopen study finds Nedbank, Nando's and Absa top three brands for professionals to work with

4 Apr 2024

The third and final Warc Rankings has been released. Source: YouTube.

Marketing & Media

Warc Effective 100: The world's most effective campaigns and companies

25 Mar 2024

$TBWA\SA’s dominant performance at Creative Circle awards$

Marketing & Media

TBWA\SA’s dominant performance at Creative Circle awards

Issued by TBWA 22 Mar 2024

The campaign inspired political change in Honduras. Source: YouTube.

Marketing & Media

Ogilvy dominates as most awarded network in Warc Creative 100 for fourth consecutive year

12 Mar 2024

Image supplied. Fran Luckin is the CCO of VML

Marketing & Media

#WomensDay: Opening the glass door, embracing the sisterhood

Danette Breitenbach 8 Mar 2024

Source: © Melpomen 123rf Ogilvy, Joe Public and TBWA as well as Carat, OMD and TheMediaShop are all standouts in the Agency Scope as rated by marketers

Marketing & Media

Agency Scope: Top creative and media agencies according to marketers

27 Feb 2024

(Left) Sands Mathura, associate creative director at Sands Mathura in Cape Town, and (right) Lauren Mitchell, group creative head at Accenture Song in Johannesburg have been named winners in the global Next Creative Leaders competition and The 3% Movement

Marketing & Media

Two South Africans named winners in global One Club's Young Creative competition

16 Feb 2024

Source: © Shopright Holdings The perception some clients have of agency environments is often ‘creativity coupled with chaos, overseen by someone called traffic’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Marketing & Media

Unlocking agency methodologies: Why understanding operations is crucial for clients

Johanna McDowell 14 Feb 2024

#BizTrends2024: Lara-Anne Derbyshire - 4 trends that demand bold moves from creative agencies

Marketing & Media

#BizTrends2024: Lara-Anne Derbyshire - 4 trends that demand bold moves from creative agencies

Lara-Anne Derbyshire 25 Jan 2024

Bogosi Motshegwa and his biggest inspiration, Kgosi. Source: Supplied.

Marketing & Media

#BehindtheSelfie: Bogosi Motshegwa, founder of Thinkerneur & One Human Summit

Karabo Ledwaba 23 Jan 2024

Image supplied. Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods

Marketing & Media

#BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methods

Johanna McDowell 22 Jan 2024

Source: © Mamba WPP South Africa's newly launched WPP Unite Awards recognise and reward brands and agencies for supporting the LGBTQIA+ community

Marketing & Media

Inaugural WPP Unite Awards celebrate LGBTQIA+ creative work

22 Jan 2024

Image supplied. Ciaran McKivergan, founder and managing director at 8909 looks at how the migration toward subscription-based social media and AR opportunities is going to make life simultaneously easier and tougher for the creative industry

Marketing & Media

#BizTrends2024: Ciaran McKivergan - The migration toward subscription-based social media and AR opportunities

Ciaran McKivergan 18 Jan 2024