Results for understanding consumer

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gfknewron 2.0: Exciting new features to boost product revenue and take market share
gfknewron 2.0: Exciting new features to boost product revenue and take market shareArticle

Driven by powerful AI that is continuously validated by GfK's experts, gfknewron gives instant access to GfK's independent, predictive analytics for tech consumer goods across 27 countries...

Issued by GfK South Africa 7 Apr 2021

How SMMEs can be more financially resilient
How SMMEs can be more financially resilientArticle

The Covid-19 pandemic has demonstrated the need for SMMEs to adopt new ways of doing things and has pushed businesses to try and become more financially resilient...

30 Mar 2021

Your brand will thrive when you empathise with your customers
Your brand will thrive when you empathise with your customersArticle

The pandemic and its economic fallout have changed our world for good. Consumers are reassessing their needs and values, adapting their behaviours, and adjusting how they make decisions...

Virginia Alvarez 17 Mar 2021

8 trends that will help shape the hospitality industry in 2021
8 trends that will help shape the hospitality industry in 2021Article

Remaining agile and ahead of the curve of new travel trends while understanding consumer behaviour is vital for brand survival in any industry but even more so for brands operating in hospitality...

Volker Heiden 17 Feb 2021

PR trends accelerated by the Covid-19 pandemic
PR trends accelerated by the Covid-19 pandemicArticle

When some of us rang in the 2020 new year with loud cheers, raised glasses and 'twenty plenty' slogans posted across social media, we could not have foreseen how rapidly the world would change...

Cecily McLane 12 Feb 2021

Sizwe Dlamini
How is your brand story evolving in the digital realm?Article

For many years, companies have been collecting data for digital marketing. However, as digital technology evolves and grows at a colossal rate, data analytics too have had to adjust to innovate the brand marketing approach that is being embraced...

Sizwe Dlamini 23 Dec 2020

The pandemic that stole Christmas
The pandemic that stole ChristmasArticle

Ovatoyou ran two surveys during lockdown to gain a clear read on how we've fared during the pandemic and where to from here. Founding director Amanda Reekie unpacks the key findings...

Issued by imagineNATION Alliance 14 Dec 2020

Rising grocery costs are impacting shopper behaviour
Rising grocery costs are impacting shopper behaviourArticle

The perception amongst the majority of consumers is that the cost of groceries has increased since the lockdown was first implemented in South Africa in late March and this is having an impact on shopping habits...

Issued by Ask Afrika 7 Oct 2020

Adapting to changing digital customer behaviour
Adapting to changing digital customer behaviourArticle

The time is right now for organisations to leverage changes in customer behaviour and preferences, and begin reassessing their digital strategy to realign misguided customer journeys...

Viresh Hargovan 27 Aug 2020

Image source: Screengrab from Chicken Licken ad on .
Brand advertising must acknowledge Covid-19 to cut throughArticle

Heather Tluczek, managing director, InSites Consulting South Africa writes that brands need to remain agile in their response to customers' new and constantly shifting needs, as well as the emotional bandwidth of consumers...

Heather Tluczek 20 Aug 2020

The demise of the cookie equals the resurrection of context
The demise of the cookie equals the resurrection of contextArticle

iProspect celebrated the 25th anniversary of the humble web cookie with a whitepaper (Source: iProspect US) that looks at the evolution of the essential web tool over its history and assesses its (some might say) precarious future...

Issued by Dentsu 28 Jul 2020

Real-time analytics in retail - it's now or never
Real-time analytics in retail - it's now or neverArticle

In the digital age, data is a currency all on its own. The retail sector has lagged in leveraging the value of real time data, due to a number of factors...

Andrew Dawson 22 Jun 2020

GfK research: Lockdown gives South Africa's online consumers an opportunity to prioritise what really matters
GfK research: Lockdown gives South Africa's online consumers an opportunity to prioritise what really mattersArticle

The Covid-19 outbreak looks set to further deepen and accelerate a well-established trend towards 'cocooning' in South Africa as families stay home to keep safe and make better use of their finances...

Issued by GfK South Africa 21 May 2020

Photo by John Schnobrich on .
How brands can be there for at-home consumersArticle

As the new normal sets in, people are spending less money on non-essential items like makeup and outdoor activities, and more time and money on consuming online media. It is important for marketers to understand this shift in consumer behaviour...

Michael Gullan 13 May 2020

Embracing human complexity to drive brand innovation
Embracing human complexity to drive brand innovationArticle

In the age of the emoticon, complexity and depth of meaning or emotion is shunned in favour of speed and easily digested information...

Stephanie Matterson, Issued by KLA 30 Mar 2020

Kali Moahloli
Black Friday is a blockbuster event for the South African technical goods retail sectorArticle

With less than two months to go before Black Friday (29 November), South African retailers are scrambling to get their stock, websites and deals ready for the big day...

Kali Moahloli, Issued by GfK South Africa 15 Oct 2019

Image credit: Mervyn Chan on Unsplash.
#FutureFitYourself: Could sentiment analysis be the magic wand for understanding the contemporary consumer?Article

Sentiment analysis could expose some deep insights about our customers...

Carmen Murray 5 Sep 2019

Highlights from the 2019 PMA Fresh Connections: Southern Africa
Highlights from the 2019 PMA Fresh Connections: Southern AfricaArticle

On 30-31 July 2019, the Produce Marketing Association (PMA) hosted over 500 delegates representing the entire fresh produce supply chain in Cape Town at the 9th Fresh Connections: Southern Africa Conference and Trade Show...

Issued by Produce Marketing Association 28 Aug 2019

The double-edged demand of the South African consumer
The double-edged demand of the South African consumerArticle

The consumer landscape is currently fragmented and polarised, characterised by the double-edged demand of the South African consumer. Some are feeling prosperous, while others are amongst the most stretched spenders...

26 Aug 2019

Debbie McIntyre, marketing and research director at Spark Media. Image supplied.
#Roots2019: Brand loyalty is deadArticle

Brands like to think that everyone loves their brand, but the harsh reality is that while they use your brand, they also use everyone else's brands...

Danette Breitenbach 11 Jun 2019

Dion Chang to headline Wine & Food Tourism Conference 2019
Dion Chang to headline Wine & Food Tourism Conference 2019Article

This year's Wine & Food Tourism Conference, taking place at Spier near Stellenbosch on 18 September, will feature South Africa's most respected trends analyst, Dion Chang, as headline speaker...

Issued by August Collective 6 Jun 2019

Mindset matters more than income when it comes to consumer prosperity - Nielsen
Mindset matters more than income when it comes to consumer prosperity - NielsenArticle

When it comes to feeling prosperous, mindset matters more than income, according to the results of Nielsen's new 2019 Changing Consumer Prosperity Report...

11 Mar 2019

Creating a better, conveniently secure tomorrow with IoT
Creating a better, conveniently secure tomorrow with IoTArticle

As it rapidly approaches maturity, the Internet of Things (IoT) is set to continue a transformational trajectory...

Sherry Zameer 19 Feb 2019

#BizTrends2019: 5 trends shaping the fresh produce sector
#BizTrends2019: 5 trends shaping the fresh produce sectorArticle

The fresh produce industry's characteristics can easily be defined by those of its products - quick turnaround and short shelve life. It is definitely not an easy game...

Lindie Stroebel 21 Jan 2019

#BizTrends2019: Business excellence in Africa relies on customer centricity
#BizTrends2019: Business excellence in Africa relies on customer centricityArticle

Doing business in Africa presents multiple opportunities and challenges. To achieve business excellence on the continent, it is essential that we understand consumers in Africa and their changing needs...

Sarina de Beer 7 Jan 2019

#AfricaMonth: Media companies need to invest in African content
#AfricaMonth: Media companies need to invest in African contentArticle

The new general manager and vice president of Fox Networks Group Africa, Evert van der Veer, will focus on the expansion of Fox Sports and local content production...

Louise Marsland 16 May 2018

Is the methodology getting in the way?
Is the methodology getting in the way?Article

In a job of mining meaningful insights that truly grow brands, a certain level of intimacy in connecting with consumers is required...

Mpho Mpofu 21 Feb 2018

Alcohol delivery service Jumia Party launches in Ghana
Alcohol delivery service Jumia Party launches in GhanaArticle

Jumia Food and Pernod-Ricard Ghana have joined forces to launch Jumia Party - a one-hour alcohol delivery service app that gives Accra users access to a marketplace of spirits...

11 Dec 2017

Brand categories. Image supplied.
New realities from brand motion studyArticle

WE Communications' inaugural Brands in Motion study, conducted across South Africa, China, the UK, the US, Germany and Australia, examines rational and emotional drivers that motivate customer choices within today's environment...

27 Sep 2017

Four realities facing brands today
Four realities facing brands todayArticle

We Communications' inaugural ‘Brands in Motion' study uncovers four realities that allow brands to embrace motion...

9 Jun 2017

A snapshot into the role of customer personas plus e-book
A snapshot into the role of customer personas plus e-bookArticle

With a competitive landscape so fierce, knowing who your customer is and how best to deliver quality service to them has become more important than ever...

Issued by Interact RDT 30 May 2017

Understanding today's omnishopper
Understanding today's omnishopperArticle

It's been a long time since the general store was the go-to place for consumers to pick up everything they needed from week to week...

30 Mar 2017

Greater responsible leadership needed for infrastructure agenda - KPMG report
Greater responsible leadership needed for infrastructure agenda - KPMG reportArticle

According to the 2017 Emerging Trends in Infrastructure report from KPMG International, offshoots of disruption and uncertainty around the world pose enormous implications for the future of infrastructure...

30 Jan 2017

Branding in the new world: Understanding moments that matter
Branding in the new world: Understanding moments that matterArticle

The marketing world of yesteryear was defined by one-way communication to drive brand-building and to get the message across. However, these traditional principles no longer apply and brands who refuse to adapt to today's digitally engaged environment risk being left behind...

Alida Jansen & Chris Davies, Issued by Kantar 6 Sep 2016

Charl Bassil
#InnovationMonth: Marketing that matters with SA's bestArticle

Given Charl Bassil's title as 'marketing director' for Pernod Ricard he's obviously a very busy man, but when you do finally pin him down for a 20-minute chat, his enthusiasm for the industry is clear. Here, he exclusively shares how to keep customers engaged through simple marketing techniques while all around you snap up the latest innovation...

Leigh Andrews 2 Sep 2016

Using neuroscience in marketing to understand grudge purchases
Using neuroscience in marketing to understand grudge purchasesArticle

Key for financial services sector brands in communicating offerings, which are often not understood or even considered 'grudge' purchases, is consumer market research...

25 Jul 2016

Understanding local newspapers' effect on consumer spending
Understanding local newspapers' effect on consumer spendingArticle

To understand consumer mind-set and behaviour, Ask Afrika recently conducted Wave3 of Compass24 research on 77 of Media24's local newspaper titles...

4 Apr 2016

Five tips for customer service success
Five tips for customer service successArticle

Most of us will have been at the receiving end of bad customer service - and it is normally something that you do not forget too quickly. However, it may not purely be the contact centre's fault...

Jim Freeze 19 Jan 2016

[BizTrends 2016] Digital OOH poised to move into the programmatic realm
[BizTrends 2016] Digital OOH poised to move into the programmatic realmArticle

Programmatic media buying, placement and optimisation for DOOH (Digital Out of Home) is still in its infancy in South Africa and Africa, however it is cited as the next trigger to impact on Out of Home's growth...

Issued by Continental Outdoor 18 Jan 2016

Why having a mobile site should be just the start
Why having a mobile site should be just the startArticle

Having a responsive or mobile site is a great step forward but it shouldn't be seen as a substitute for genuinely mobile-centric planning...

Jonathan Sinton, Issued by Kantar 17 Nov 2015

Digital OOH poised to move into the programmatic realm
Digital OOH poised to move into the programmatic realmArticle

Programmatic media buying, placement and optimisation for DOOH (Digital Out-of-Home) is still in its infancy in South Africa and Africa, however it is cited as the next trigger to impact on Out-of-Home's growth...

Issued by JCDecaux 21 Oct 2015

Jeff Nemeth
Global Gridlock - What are the solutions?Article

At Ford we envision a radically different transportation landscape where pedestrians, bicycles, private cars as well as commercial and public transportation are all woven into a connected network to save time, conserve resources, lower emissions and improve safety...

Jeff Nemeth 19 Oct 2015

Marketing Science book series launches four titles
Marketing Science book series launches four titlesArticle

Bringing a business perspective to technical topics, a series of four titles covering four analytical areas of marketing practice has been released by the Marketing Science Series.

22 Jul 2015

New business magazine called #TheFutureByDesign launches
New business magazine called #TheFutureByDesign launchesArticle

#TheFutureByDesign is a digital magazine published to stimulate discourse in the advertising and marketing sectors about smart design thinking and about creating elegant solutions to challenges and opportunities...

Issued by Ornico 17 Jun 2015

'Random Reality' reveals consumers' physical path to purchase still includes print
'Random Reality' reveals consumers' physical path to purchase still includes printArticle

The latest qualitative advertising research study from TNS, released by NAB, indicates that local print inserts still win in a growing digital world (video)...

17 Feb 2015

How TNS is harnessing the true value of social media insights
How TNS is harnessing the true value of social media insightsArticle

In order to help its clients make decisions in an increasingly complex and connected environment, TNS has launched its social media offering to make sense of the vast data in this space...

Issued by Kantar 17 Oct 2014

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