Driven by powerful AI that is continuously validated by GfK's experts, gfknewron gives instant access to GfK's independent, predictive analytics for tech consumer goods across 27 countries...
Issued by GfK South Africa 7 Apr 2021
The Covid-19 pandemic has demonstrated the need for SMMEs to adopt new ways of doing things and has pushed businesses to try and become more financially resilient...
The pandemic and its economic fallout have changed our world for good. Consumers are reassessing their needs and values, adapting their behaviours, and adjusting how they make decisions...
Virginia Alvarez 17 Mar 2021
Remaining agile and ahead of the curve of new travel trends while understanding consumer behaviour is vital for brand survival in any industry but even more so for brands operating in hospitality...
Volker Heiden 17 Feb 2021
When some of us rang in the 2020 new year with loud cheers, raised glasses and 'twenty plenty' slogans posted across social media, we could not have foreseen how rapidly the world would change...
Cecily McLane 12 Feb 2021
For many years, companies have been collecting data for digital marketing. However, as digital technology evolves and grows at a colossal rate, data analytics too have had to adjust to innovate the brand marketing approach that is being embraced...
Sizwe Dlamini 23 Dec 2020
Ovatoyou ran two surveys during lockdown to gain a clear read on how we've fared during the pandemic and where to from here. Founding director Amanda Reekie unpacks the key findings...
Issued by imagineNATION Alliance 14 Dec 2020
The perception amongst the majority of consumers is that the cost of groceries has increased since the lockdown was first implemented in South Africa in late March and this is having an impact on shopping habits...
Issued by Ask Afrika 7 Oct 2020
The time is right now for organisations to leverage changes in customer behaviour and preferences, and begin reassessing their digital strategy to realign misguided customer journeys...
Viresh Hargovan 27 Aug 2020
Heather Tluczek, managing director, InSites Consulting South Africa writes that brands need to remain agile in their response to customers' new and constantly shifting needs, as well as the emotional bandwidth of consumers...
Heather Tluczek 20 Aug 2020
iProspect celebrated the 25th anniversary of the humble web cookie with a whitepaper (Source: iProspect US) that looks at the evolution of the essential web tool over its history and assesses its (some might say) precarious future...
Issued by Dentsu 28 Jul 2020
In the digital age, data is a currency all on its own. The retail sector has lagged in leveraging the value of real time data, due to a number of factors...
Andrew Dawson 22 Jun 2020
The Covid-19 outbreak looks set to further deepen and accelerate a well-established trend towards 'cocooning' in South Africa as families stay home to keep safe and make better use of their finances...
Issued by GfK South Africa 21 May 2020
As the new normal sets in, people are spending less money on non-essential items like makeup and outdoor activities, and more time and money on consuming online media. It is important for marketers to understand this shift in consumer behaviour...
Michael Gullan 13 May 2020
In the age of the emoticon, complexity and depth of meaning or emotion is shunned in favour of speed and easily digested information...
Stephanie Matterson, Issued by KLA 30 Mar 2020
With less than two months to go before Black Friday (29 November), South African retailers are scrambling to get their stock, websites and deals ready for the big day...
Kali Moahloli, Issued by GfK South Africa 15 Oct 2019
Sentiment analysis could expose some deep insights about our customers...
Carmen Murray 5 Sep 2019
On 30-31 July 2019, the Produce Marketing Association (PMA) hosted over 500 delegates representing the entire fresh produce supply chain in Cape Town at the 9th Fresh Connections: Southern Africa Conference and Trade Show...
The consumer landscape is currently fragmented and polarised, characterised by the double-edged demand of the South African consumer. Some are feeling prosperous, while others are amongst the most stretched spenders...
Brands like to think that everyone loves their brand, but the harsh reality is that while they use your brand, they also use everyone else's brands...
Danette Breitenbach 11 Jun 2019
This year's Wine & Food Tourism Conference, taking place at Spier near Stellenbosch on 18 September, will feature South Africa's most respected trends analyst, Dion Chang, as headline speaker...
When it comes to feeling prosperous, mindset matters more than income, according to the results of Nielsen's new 2019 Changing Consumer Prosperity Report...
As it rapidly approaches maturity, the Internet of Things (IoT) is set to continue a transformational trajectory...
Sherry Zameer 19 Feb 2019
The fresh produce industry's characteristics can easily be defined by those of its products - quick turnaround and short shelve life. It is definitely not an easy game...
Lindie Stroebel 21 Jan 2019
Doing business in Africa presents multiple opportunities and challenges. To achieve business excellence on the continent, it is essential that we understand consumers in Africa and their changing needs...
Sarina de Beer 7 Jan 2019
The new general manager and vice president of Fox Networks Group Africa, Evert van der Veer, will focus on the expansion of Fox Sports and local content production...
Louise Marsland 16 May 2018
In a job of mining meaningful insights that truly grow brands, a certain level of intimacy in connecting with consumers is required...
Mpho Mpofu 21 Feb 2018
Jumia Food and Pernod-Ricard Ghana have joined forces to launch Jumia Party - a one-hour alcohol delivery service app that gives Accra users access to a marketplace of spirits...
WE Communications' inaugural Brands in Motion study, conducted across South Africa, China, the UK, the US, Germany and Australia, examines rational and emotional drivers that motivate customer choices within today's environment...
We Communications' inaugural ‘Brands in Motion' study uncovers four realities that allow brands to embrace motion...
With a competitive landscape so fierce, knowing who your customer is and how best to deliver quality service to them has become more important than ever...
Issued by Interact RDT 30 May 2017
It's been a long time since the general store was the go-to place for consumers to pick up everything they needed from week to week...
According to the 2017 Emerging Trends in Infrastructure report from KPMG International, offshoots of disruption and uncertainty around the world pose enormous implications for the future of infrastructure...
The marketing world of yesteryear was defined by one-way communication to drive brand-building and to get the message across. However, these traditional principles no longer apply and brands who refuse to adapt to today's digitally engaged environment risk being left behind...
Alida Jansen & Chris Davies, Issued by Kantar 6 Sep 2016
Given Charl Bassil's title as 'marketing director' for Pernod Ricard he's obviously a very busy man, but when you do finally pin him down for a 20-minute chat, his enthusiasm for the industry is clear. Here, he exclusively shares how to keep customers engaged through simple marketing techniques while all around you snap up the latest innovation...
Leigh Andrews 2 Sep 2016
Key for financial services sector brands in communicating offerings, which are often not understood or even considered 'grudge' purchases, is consumer market research...
To understand consumer mind-set and behaviour, Ask Afrika recently conducted Wave3 of Compass24 research on 77 of Media24's local newspaper titles...
Most of us will have been at the receiving end of bad customer service - and it is normally something that you do not forget too quickly. However, it may not purely be the contact centre's fault...
Jim Freeze 19 Jan 2016
![[BizTrends 2016] Digital OOH poised to move into the programmatic realm](https://biz-file.com/c/1601/327614.jpg)
Programmatic media buying, placement and optimisation for DOOH (Digital Out of Home) is still in its infancy in South Africa and Africa, however it is cited as the next trigger to impact on Out of Home's growth...
Having a responsive or mobile site is a great step forward but it shouldn't be seen as a substitute for genuinely mobile-centric planning...
Jonathan Sinton, Issued by Kantar 17 Nov 2015
Programmatic media buying, placement and optimisation for DOOH (Digital Out-of-Home) is still in its infancy in South Africa and Africa, however it is cited as the next trigger to impact on Out-of-Home's growth...
Issued by JCDecaux 21 Oct 2015
At Ford we envision a radically different transportation landscape where pedestrians, bicycles, private cars as well as commercial and public transportation are all woven into a connected network to save time, conserve resources, lower emissions and improve safety...
Jeff Nemeth 19 Oct 2015
Bringing a business perspective to technical topics, a series of four titles covering four analytical areas of marketing practice has been released by the Marketing Science Series.
#TheFutureByDesign is a digital magazine published to stimulate discourse in the advertising and marketing sectors about smart design thinking and about creating elegant solutions to challenges and opportunities...
Issued by Ornico 17 Jun 2015
The latest qualitative advertising research study from TNS, released by NAB, indicates that local print inserts still win in a growing digital world (video)...
In order to help its clients make decisions in an increasingly complex and connected environment, TNS has launched its social media offering to make sense of the vast data in this space...
Issued by Kantar 17 Oct 2014