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Meltwater announces agreement to acquire Klear
Meltwater announces agreement to acquire KlearArticle

Meltwater has announced an agreement to acquire leading social influencer marketing company Klear for $17.8m in a combination of cash and earn-out...

Issued by Meltwater 3 days ago

Understanding traditional and digital marketing
Understanding traditional and digital marketingArticle

First and foremost, you have to understand what is marketing as it has been known over the years. The first step to understand marketing is by breaking down the 4Ps; Product, Place, Price, and Promotion...

Rirhandzu Shingwenyana 3 May 2021

What analysing 10 billion emails shows business leaders
What analysing 10 billion emails shows business leadersArticle

According to the Everlytic 2020 Email Marketing Benchmarks report, email subscribers who have been opening their messages have been more engaged with the content than ever...

JD Engelbrecht, Issued by Everlytic 28 Apr 2021

#Newsmaker: Thando Mafongosi, Grey Group Advertising's new strategy director
#Newsmaker: Thando Mafongosi, Grey Group Advertising's new strategy directorArticle

Grey Group Advertising Africa recently announced the promotion of Thando Mafongosi to strategy director...

Evan-Lee Courie 12 Apr 2021

Are marketers focusing on the right channels?
Are marketers focusing on the right channels?Article

Borderless Access surveyed consumers and marketing professionals across 11 countries to understand how these shifts have changed the industry - and what they mean for the future of media and marketing...

Issued by Borderless Access 7 Apr 2021

5 ways digital can help cut marketing costs (and increase sales) during Covid-19
5 ways digital can help cut marketing costs (and increase sales) during Covid-19Article

Marketing budgets are usually the first to face the chopping block, but knee-jerk reactions like this often sacrifice long-term growth for short-term gain...

Issued by Monetary Library 30 Mar 2021

MediaHeads 360 - Thriving into 2021
MediaHeads 360 - Thriving into 2021Article

Level one BEE media specialist agency, MediaHeads 360, continues to activate, captivate and amplify two years after its relaunch...

Issued by MediaHeads 360 17 Feb 2021

What you should know about marketing in 2021
What you should know about marketing in 2021Article

There is no need to say that things have dramatically changed over the past nine or so months. The colossal disruption brought by the Covid-19 pandemic is evident in almost all aspects of our personal and business environments...

Rirhandzu Shingwenyana 2 Feb 2021

How to unleash the power of machine learning in digital marketing
How to unleash the power of machine learning in digital marketingArticle

Over the past five years, artificial intelligence (AI) and machine learning in marketing have come a long way. Yet many marketers who are using today's programmatic and social platforms to reach their audience are not exploiting the full power of the algorithms...

Grant Lapping 1 Feb 2021

Let's not abandon the fundamentals of traditional marketing
Let's not abandon the fundamentals of traditional marketingArticle

I am sure that many of you are exhausted of hearing about 2020 and moving forward, but we cannot move forward without looking back...

Percy Shangase 18 Jan 2021

Popularity vs. Personalisation: Which is a better influencer marketing tactic?
Popularity vs. Personalisation: Which is a better influencer marketing tactic?Article

With influencer marketing continuing to grow at a rapid rate, digital marketeers are needing to justify their expense. Amelia Neate, senior manager at Influencer Matchmaker explains why brands should be considering personalisation over popularity as a better metric to help reach your goals...

Amelia Neate 7 Dec 2020

Is digital marketing the answer to rebuilding your client base post Covid-19?
Is digital marketing the answer to rebuilding your client base post Covid-19?Article

Traditional advertising has been a long-time ally of marketing. When starting a business, your main goal is to gain exposure and build a customer base...

Mkhuseli Vangile 26 Nov 2020

Why 'sleep mode' isn't an option this December/January period
Why 'sleep mode' isn't an option this December/January periodArticle

In previous years we've become accustomed to most businesses going into "sleep mode" over the December-January period in South Africa. If you're thinking of closing your doors over the festive period, you might want to reconsider...

Nick Grubb 20 Nov 2020

6 simple things to consider when it comes to leveraging your website
6 simple things to consider when it comes to leveraging your websiteArticle

Covid-19 and the subsequent lockdown forced many of us to embrace the world of social media and online tools like Zoom and Microsoft Teams as a means of survival...

Bianca Delport 3 Nov 2020

Here's why conversational marketing is key to accelerating revenue
Here's why conversational marketing is key to accelerating revenueArticle

If consumers are no longer buying things the way they used to, you can safely assume that the way businesses have been taught to sell things is not half as effective as it was years ago...

Issued by Vyb 26 Oct 2020

Photo by  on .
Accelerate your brand's growth with digital marketingArticle

Co-founder and executive creative director of G&G Digital, Desirée Gullan, writes that marketing professionals can give their business the edge by increasing their digital focus and with that the ability to meet customers' demands instantaneously...

Desiree Gullan 14 Oct 2020

Image source: .
The rise of the digital planet tells a new storyArticle

Yaw Dwomoh, CEO of Idea Hive, writes businesses are now preparing to navigate a period of prolonged uncertainty for their brand, the global economy, and the consumers they serve...

Yaw Dwomoh 7 Oct 2020

The easy way to reach South African IT decision-makers
The easy way to reach South African IT decision-makersArticle

Many IT and telecommunications companies are looking for an easy and affordable way to reach South African IT and telecoms decision-makers...

Issued by MyBroadband 28 Sep 2020

Using digital marketing to secure the survival of SA's travel industry
Using digital marketing to secure the survival of SA's travel industryArticle

As South Africa settles into lockdown level 2, many businesses in the hospitality and travel sectors are struggling to differentiate themselves as they compete for the limited spend of a still wary public. Incubeta specialists look at practical digital tips to help local venues attract customers...

7 Sep 2020

The best place in South Africa to reach IT decision-makers
The best place in South Africa to reach IT decision-makersArticle

MyBroadband is the largest IT publication in South Africa and offers IT and telecoms companies the best marketing reach and exceptional campaign performance...

Issued by MyBroadband 2 Sep 2020

Oracle Media wins 2 awards at the Exporters EC Awards 2020 event
Oracle Media wins 2 awards at the Exporters EC Awards 2020 eventArticle

Oracle Media was recently announced as the IDC Job Creation Merit award-winner and the Best Provider of Service to Exporter winner at the 25th Exporter of the Year Awards...

Issued by Oracle Media 27 Aug 2020

Mediaheads 360 announces new television content integration opportunity
Mediaheads 360 announces new television content integration opportunityArticle

One of the biggest TV shows in history is coming to SABC 1 in January 2021, owned and produced by Known Associates Entertainment and in partnership with MediaHeads 360...

Issued by MediaHeads 360 18 Aug 2020

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Is grassroots marketing still effective?Article

Ron Stefanski, internet entrepreneur and marketing professor at National Louis University, unpacks what grassroots marketing is and how this powerful marketing tool is still effective for helping companies find new customers for their products and services...

Ron Stefanski 6 Aug 2020

Edith Venter Promotions and The Code Group have partnered up with Oracle Media
Edith Venter Promotions and The Code Group have partnered up with Oracle MediaArticle

Lockdown has not stopped these three prosperous businesses and they have no intention of slowing down any time soon...

Issued by Oracle Media 30 Jul 2020

How Codehesion became the best-known smartphone app development company in South Africa
How Codehesion became the best-known smartphone app development company in South AfricaArticle

Codehesion has developed a simple marketing strategy to ensure it is top-of-mind when it comes to smartphone app development in South Africa...

Issued by Codehesion 18 May 2020

Tell your brand's story in the wake of Covid-19
Tell your brand's story in the wake of Covid-19Article

From junior marketing managers to C-level executives, response to the pandemic and its disruption of our day-to-day lives will leave a significant mark on our lives...

Issued by GO Content Lab 11 May 2020

Photo by Austin Distel on .
Even if you can't sell during the lockdown, you can fill your funnelArticle

The number of hours that people are spending on digital platforms has climbed through the roof in most countries under lockdown, including South Africa...

Grant Lapping 21 Apr 2020

In the front row: Bokamoso Pascal Tsogang
In the front row: Bokamoso Pascal TsogangArticle

Following the announcement of the inaugural IAB SA Front Row winners, announced online during this year's Bookmarks, we interviewed them on what the initiative means to them and what they hope to get out of it...

Jessica Tennant 13 Apr 2020

Why your digital marketing strategy needs to be aligned with your business strategy
Why your digital marketing strategy needs to be aligned with your business strategyArticle

It's become necessary for businesses to get up to speed with best practice digital marketing techniques so that they reach their audience where they are at in the digital space...

Issued by Digital School of Marketing 1 Apr 2020

MediaHeads 360 celebrates first year
MediaHeads 360 celebrates first yearArticle

MediaHeads 360 celebrates a year of activating, captivating and amplifying strategic media solutions for its clients...

Issued by MediaHeads 360 17 Feb 2020

Neil Barker MD at Oracle Media, named Finance Monthly Game Changer Award 2020 winner for SA
Neil Barker MD at Oracle Media, named Finance Monthly Game Changer Award 2020 winner for SAArticle

Oracle Media's Managing Director, Neil Barker, has been named as a Finance Monthly Game Changer Award 2020 winner for South Africa...

Issued by Oracle Media 12 Feb 2020

Bringing brand visions and stories to life through colour
Bringing brand visions and stories to life through colourArticle

Following Pantone's announcement of Classic Blue as its 'Color of the Year' for 2020, FedEx Office has collaborated with the institute to help businesses leverage colour through its colour matching and printing technologies, using the Pantone Matching System...

Jessica Tennant 23 Jan 2020

#BizTrends2020: Using e-commerce tools to build disruptive consumer brands
#BizTrends2020: Using e-commerce tools to build disruptive consumer brandsArticle

Many disruptive consumer brands eventually expand into retailers in order to reach broader scale, and fast-moving retailers can accelerate this process...

Paul Cook 16 Jan 2020

No one cares about your marketing
No one cares about your marketingArticle

With everything changing so fast, it shouldn't surprise you that the way we talk about, market and promote our businesses is changing too. Here's the bitter truth - no one cares about your marketing...

Jos Caelers, Issued by Engagement Factory 14 Jan 2020

Generating engagement through your brand narrative
Generating engagement through your brand narrativeArticle

Is brand storytelling just another marketing term that requires more effort and business's resources...?

Terence T Chinyangare 29 Nov 2019

Image credit: Joshua Hoehne on Unsplash.
The importance of brand positioning in a depressed economyArticle

When the going gets tough, the marketing budget gets slashed. It's an age-old truism that marketing activities are among the first to be cut back during austere times...

Nona Koza and Gabrielle Gray 5 Nov 2019

Oracle Media named 2019 Finalists in the Assegai Awards
Oracle Media named 2019 Finalists in the Assegai AwardsArticle

Oracle has hit the mark again this year! This time, the Assegai Integrated Marketing Awards 2019 has acknowledged Oracle Media in the Individual and Company Awards category...

Issued by Oracle Media 4 Nov 2019

Is there a war between direct and online selling?
Is there a war between direct and online selling?Article

Sales managers in South Africa currently have to deal with two very important factors that have a significant impact on the sales environment...

Dr Marius Wait 10 Oct 2019

Image credit: Patrick Fore on Unsplash.
Digital marketing trends that really boost your businessArticle

In many articles I have written, I have taken a closer look at not just what's trending in 2019, but how adopting some of the featured marketing methods can work for your business or brand...

Talitha Spykerman 25 Sep 2019

Why digital marketing sets women in business apart
Why digital marketing sets women in business apartArticle

In South Africa, despite a move towards gender equality there is still a huge disparity between men and women in the workplace. However, the way in which this gap can be crossed is by using digital marketing...

Issued by Digital School of Marketing 2 Sep 2019

Faith & Fear's founders, Taryn Hunter Sharman and Perri King.
#WomensMonth: The Faith & Fear of running a 100% female-owned growth-hacking businessArticle

From the boardroom to business results, Faith & Fear 'growth hacking' consultancy founders Taryn Hunter Sharman and Perri King are all about unlocking new revenue streams for private and public companies alike. Here's how to put the current decade's big buzzword of growth hacking to work for you...

Leigh Andrews 12 Aug 2019

#TechBytes S2E1: The relevance of ABM in the UK
#TechBytes S2E1: The relevance of ABM in the UKArticle

TechBytes Season 2 is a mini-series consisting of 17 bite-sized episodes, unlocking powerful insights within the technology and business space...

7 Aug 2019

Zanele Ntulini has been appointed as CID’s new managing director. Image supplied.
#Newsmaker: Zanele Ntulini appointed as CID's new managing directorArticle

Collective ID recently announced the appointment of Zanele Ntulini as its new managing director.

Juanita Pienaar 7 Aug 2019

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6 trends likely to disrupt the events industry in 2020Article

Raylene de Wet, director of event sales at Hyatt Regency Johannesburg, unveils six trends that will likely disrupt and elevate South Africa's events industry in the coming year...

6 Aug 2019

Image credit: Tracy Thomas on Unsplash.
Reject the tyranny of "or": How digital makes traditional marketing more important for big brandsArticle

If you've read Jim Collins and Jerry Porras' iconic book Built to Last, you'll be familiar with their concept of "reject the tyranny of the 'or' and embrace the genius of the 'and'"...

JG Bezuidenhout 5 Aug 2019

Photo by rawpixel.com from Pexels.
Marketing in meltdowns must be mobileArticle

When growth is negative, the currency in free-fall, and politicians reckless, stick to what works to survive to be experimental when things pick up - and they will...

Devon Meerholz 3 Jul 2019

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