Semona Pillay

Lecturer and the Programme Coordinator at UJ
Location:South Africa


Semona Pillay is a lecturer and the Programme Coordinator for the Diploma Retail Business Management at the Department of Marketing Management at University of Johannesburg. She lectures Marketing Communications on the Bunting Road campus and Integrated Marketing Communications on the Kingsway campus. Her research interests are focused in the areas of E-Marketing, Consumer Behaviour and Branding.
3 factors impacting online shopping in SA, and how to address them during lockdown

SA might never be able to 'go back to normal', especially in terms of retail which currently contributes 15% of South Africa's GDP...

By Semona Pillay 22 May 2020

#BizTrends2020: Retail and Gen Z in 2020 - who they are and what they want

Although this generation has less spending power than Millennials, it is estimated that 40% of consumer spending will be attributed to Generation Z consumers in 2020...

By Semona Pillay 9 Jan 2020

The Fourth Industrial Revolution in retail and the low-income consumer

In an era of rapid technological change, and with the Fourth Industrial Revolution on everybody's lips, I ask: What about lower-income retail shoppers in emerging markets like South Africa?

By Semona Pillay 30 May 2019

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