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    5 benefits of conversational marketing

    Conversational marketing provides businesses with a cost-effective, highly engaging and personal way to connect with their customers.
    Source © everythingpossible  By using messaging platforms and chatbots, businesses can build stronger relationships, improve customer satisfaction and increase engagement
    Source © everythingpossible 123rf By using messaging platforms and chatbots, businesses can build stronger relationships, improve customer satisfaction and increase engagement

    This new approach lets brands connect with customers and create strong relationships that lead to increased engagement and loyalty.

    Marketing in a conversational world

    This technique involves using messaging platforms and chatbots to have personal, one-on-one conversations with customers, providing them with information and support in real-time.

    By using messaging platforms and chatbots, businesses can build stronger relationships, improve customer satisfaction and increase engagement.

    Benefits of conversational marketing

    1. A more personal and interactive experience
    2. Conversational marketing provides a more personal and interactive experience than traditional marketing methods, such as email or social media advertising. By using a conversational tone and engaging with customers in a casual, yet professional manner, businesses can build trust and create a more personal connection with their audience.

    3. Instant feedback
    4. One of the key benefits of conversational marketing is that it allows businesses to get instant feedback from their customers. This information can be used to improve products and services and make necessary changes to better meet the needs of the customer. By providing quick and personalised support, businesses can build stronger relationships with their customers and increase customer satisfaction.

    5. Reaching a wider audience
    6. Conversational marketing also provides a more cost-effective way to reach a wider audience. By using messaging platforms and chatbots, businesses can reach customers 24/7, without the need for additional staff or resources. This allows businesses to provide quick and efficient support, no matter where their customers are located or what time it is.

    7. Highly interactive
    8. Another advantage of conversational marketing is that it is highly interactive. By using chatbots and messaging platforms, customers can ask questions, make requests and receive support in real-time.

    9. Builds trust and loyalty
    10. This interaction helps to build trust and creates a more personal connection between the customer and the business.

    With the rise of conversational marketing, businesses must adapt their marketing strategies to stay ahead of the curve and take advantage of this innovative approach to customer engagement

    About Joseph Neusu

    Joseph Neusu is the founder and CEO of Sales Qualified Leads Inc, Africa's leading digital agency specialising in WhatsApp Business API marketing and conversational marketing in the Programmatic and DOOH spaces. Joseph is a top conference speaker, thought leader and trainer.
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