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5 reasons small businesses should be using online marketplaces
5 reasons small businesses should be using online marketplacesArticle

In the wake of the global Covid-19 crisis, it has never been more important for businesses to get access to qualified leads and generate sales, especially if they are to stay afloat. The Serv marketplace does just that...

Issued by 356 Oak Holdings 13 May 2021

How to market your business online for free
How to market your business online for freeArticle

Digital marketing for your business can be daunting. Marketing your business online to bolster your brand and attract some customers with little to no money is no easy task...

Gugulethu Rajuili 3 May 2021

Understanding traditional and digital marketing
Understanding traditional and digital marketingArticle

First and foremost, you have to understand what is marketing as it has been known over the years. The first step to understand marketing is by breaking down the 4Ps; Product, Place, Price, and Promotion...

Rirhandzu Shingwenyana 3 May 2021

Ogilvy and Cadbury's 'Generosity Shop' receive MMA Purpose-Led Marketing Award
Ogilvy and Cadbury's 'Generosity Shop' receive MMA Purpose-Led Marketing AwardArticle

Ogilvy Johannesburg's work for Cadbury Dairy Milk South Africa was recently awarded the Purpose-Led Marketing Award at the Marketing Achievement Awards (MMA)...

Issued by Ogilvy South Africa 23 Apr 2021

The benefits of a digital marketing audit (part 1 of 5)
The benefits of a digital marketing audit (part 1 of 5)Article

In this five-part digital marketing auditing step-by-step guided journey, we'll be covering the following elements of a digital marketing audit and what the benefits are to your business...

Issued by UpBeet Digital 16 Apr 2021

How positive debt can help SA's SMEs grow
How positive debt can help SA's SMEs growArticle

Regardless of the size of your company or how great your product may be, at some point every business will need more finance than they have immediately available...

Trevor Gosling 15 Apr 2021

How Jameson mixed up their marketing efforts during Covid-19
How Jameson mixed up their marketing efforts during Covid-19Article

Brands in all sectors of the economy have come through Covid-19 with varying degrees of success. The liquor industry was of course hard hit...

Beatrice Marfleet 30 Mar 2021

The cookie-pocalypse: Viewing the glass half full
The cookie-pocalypse: Viewing the glass half fullArticle

Almost every company use cookies in their digital marketing. But with third-party cookies set to crumble over the coming months...

Ryan Sauer & Kirsten Foster 24 Mar 2021

EXCLUSIVE: Natasha Maharaj, marketing director at Distell, takes us behind Distell's brand campaigns
EXCLUSIVE: Natasha Maharaj, marketing director at Distell, takes us behind Distell's brand campaignsArticle

Natasha Maharaj, marketing director at Distell, shares the rationales behind its brand campaigns...

Evan-Lee Courie 17 Mar 2021

Turning quantity into quality: A guide to conversion rate optimisation
Turning quantity into quality: A guide to conversion rate optimisationArticle

In this article, I'll show you a proven formula that you can use to generate more value from your clicks...

Issued by Engagement Factory 17 Mar 2021

How to add some character to your communications
How to add some character to your communicationsArticle

Are you wanting to build stronger connections with your audience regardless of the platforms you are using or the audience you are engaging with?...

Issued by Brand Avatar 15 Mar 2021

Boris Dzhingarov
Benefits of using YouTube marketing for business growthArticle

In this modern business landscape, business-customer dynamics have shifted incredibly.

Boris Dzhingarov, Issued by Monetary Library 8 Mar 2021

Adclick Africa helps South African SMEs comply with the PoPI Act before deadline
Adclick Africa helps South African SMEs comply with the PoPI Act before deadlineArticle

As we continue with 2021 the one date businesses and marketers need to keep top-of-mind is the PoPI Act deadline...

Issued by 356 Oak Holdings 26 Feb 2021

How can technology revive the travel industry?
How can technology revive the travel industry?Article

The industry now has a unique opportunity to reevaluate, restrategise, and create robust structures better suited to roll with the pandemic punches...

Greg Cooke 15 Feb 2021

Mega co-located trade show set for Joburg in November
Mega co-located trade show set for Joburg in NovemberArticle

Analytica Lab Africa, Ifat Africa and Food & Drink Technology Africa have been rescheduled to November 2021...

9 Feb 2021

4 reasons to invest in analytics in 2021
4 reasons to invest in analytics in 2021Article

Data analytics in marketing is proving to be the competitive edge for organisations looking to make informed decisions and optimise their budgets...

Issued by Jellyfish South Africa 3 Feb 2021

6 key points to make your startup resilient in 2021
6 key points to make your startup resilient in 2021Article

Are you planning to launch a startup? It can be difficult to predict how much success any new business will have, even in the best of times. And it's even more difficult now...

Zaheer Dodhia 28 Jan 2021

Sizwe Dlamini
How is your brand story evolving in the digital realm?Article

For many years, companies have been collecting data for digital marketing. However, as digital technology evolves and grows at a colossal rate, data analytics too have had to adjust to innovate the brand marketing approach that is being embraced...

Sizwe Dlamini 23 Dec 2020

#BizTrends2021: Move to minimal in 2021
#BizTrends2021: Move to minimal in 2021Article

For 2020, we all predicted a year of "20 plenty". But while we craved abundance and luxury, the year was instead one filled with tumultuous learnings and ongoing change...

Leigh Crymble 18 Dec 2020

EXCLUSIVE: Nedbank appoints Publicis Groupe's Digitas Liquorice, Publicis Media
EXCLUSIVE: Nedbank appoints Publicis Groupe's Digitas Liquorice, Publicis MediaArticle

Nedbank has appointed the Publicis Groupe as its digital creative and media partners for 2021...

17 Dec 2020

Digital marketing trends you need to consider in 2021
Digital marketing trends you need to consider in 2021Article

Covid-19 revolutionised how businesses operate and how consumers behave. Amidst the chaos, many companies had to evolve and adapt to fit the new normal...

9 Dec 2020

Why marketing professionals need to consider an agile approach
Why marketing professionals need to consider an agile approachArticle

Thriving in a digital world demands the ability and the willingness to adapt. Agile methodology in marketing has moved beyond the testing phase and has proven that it can transform the capabilities of marketing teams...

Ramatsobane Masemola 2 Dec 2020

#IABInsightSeries: IAB SA 2021 predictions
#IABInsightSeries: IAB SA 2021 predictionsArticle

The IAB SA recently hosted its 22nd insight webinar on Zoom, featuring IAB SA members Jarred Cinman, Ann-Mari Höfinger, Noah Makholwa, Karyn Strybos and Melissa Kariuki...

Jessica Tennant 2 Dec 2020

5 growth hacks for the local SME sector
5 growth hacks for the local SME sectorArticle

Black Friday and Cyber Monday may have shone the spotlight on retail, but small business owners in the sector need as much support as possible to comprehensively bounce back, scale and build future resilience...

Karl Westvig 30 Nov 2020

e.tv's latest primetime drama Durban Gen reaches 2 million viewers
e.tv's latest primetime drama Durban Gen reaches 2 million viewersArticle

The much-anticipated dramedy, Durban Gen, premiered its first episode on Monday, 5 October and, less than two months later, the show has built momentum to an impressive two million viewers milestone...

Issued by eMedia 30 Nov 2020

South Africa's online shoppers given opportunity to shop more sustainably
South Africa's online shoppers given opportunity to shop more sustainablyArticle

South African shoppers have been given the opportunity to shop more sustainably by carbon offsetter, ReSpek Nature, and leading online retailer, geewiz.co.za...

Issued by Nahana Communications Group 19 Nov 2020

Marketing agency to provide services to regional USAID TradeHub-supported firms
Marketing agency to provide services to regional USAID TradeHub-supported firmsArticle

The USAID TradeHub is seeking a suitably qualified and experienced marketing agency to assess the most important marketing needs of selected regional export firms to enhance their capability to lure South African buyers...

Issued by Development Alternatives Initiative 16 Nov 2020

ARB requires adverts and commercials to follow Covid-19 regulations
ARB requires adverts and commercials to follow Covid-19 regulationsArticle

In a recent decision by the Advertising Regulatory Board (ARB) against FlySafair, the board found that compliance with Covid-19 regulations extends to "make-believe" marketing initiatives such as advertisements or commercials...

Ziyanda Ngcobo 5 Nov 2020

Image by  from .
The ultimate social media marketing success listArticle

In a time where physical distancing plays such a significant role in our lives, it has never been more important to connect with our customers through social media...

Bianca Delport 21 Oct 2020

#FluxTrendsMasterclass: Navigating marketing solutions for SMEs post lockdown
#FluxTrendsMasterclass: Navigating marketing solutions for SMEs post lockdownArticle

Dion Chang, founder of Flux Trends, interviewed Kirsty Bisset, founder and CEO of STIR and SwiftX, to find out how cash-strapped businesses can get a greater ROI on their marketing spend...

14 Oct 2020

October - The official start of the 4th quarter
October - The official start of the 4th quarterArticle

While your competition might be slowing down, the fourth quarter allows you the element of surprise, finish 2020 strong and in pole position for the first quarter of 2021...

Issued by Bizcommunity.com 1 Oct 2020

Customer personas give your marketing the human touch
Customer personas give your marketing the human touchArticle

Creating relevant, high quality content is more important than ever. Customers have come to expect brands to automatically know and cater to their specific needs and interests without them having to share any information...

Julie McLaughlin, Issued by Engagement Factory 29 Sep 2020

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Irrelevant advertising: What to avoid when marketing to modern consumersArticle

James Bayhack, CM.com sub-Saharan Africa director, looks into how companies can effectively market goods and services to a potential customer in a way that will be welcomed instead of spurned...

23 Sep 2020

#Newsmaker: Fara Naomi Macias, new head of marketing at GC Aesthetics
#Newsmaker: Fara Naomi Macias, new head of marketing at GC AestheticsArticle

With her experience in the aesthetic business in the last eight years Fara Naomi Macias has been able to deliver tremendous results by launching the GCA brand in Mexico in 2014 with distributor Grupo Venta Internacional. Here, Macias shares with us more about her career journey and what it took to get to where she is today...

Juanita Pienaar 16 Sep 2020

5 key reasons why health and safety e-learning is essential (and not overrated)
5 key reasons why health and safety e-learning is essential (and not overrated)Article

SafetyWallet provides a unique, tailored solution that helps numerous businesses despite the industry in which they operate...

Issued by SA Shares 19 Aug 2020

Photo by Oladimeji Ajegbile from .
Why brands need to be more inclusiveArticle

Marketing and brand communications enthusiast, Khangelani Dziba writes about the recent debate sparked by the Nikon influencer marketing campaign and how brands need to ensure that their strategies include more diversity, more transformation and more inclusion...

Khangelani Dziba 6 Aug 2020

Fortune favours the brave - especially in a crisis
Fortune favours the brave - especially in a crisisArticle

The current lockdown has shown that the smart use of digital marketing can set a company up for future sales success. What's more, savvy digital campaigns can help brands win big, even when trade is restricted...

Niamh NicLiam, Issued by Incubeta 28 Jul 2020

A Covid-19 survival guide for small businesses
A Covid-19 survival guide for small businessesArticle

In addition to Covid-19 being a global health crisis, the pandemic has unleashed extensive socio-economic impacts, putting many companies at risk of being forced out of business...

27 Jul 2020

Integrating data, technology and content: The Ole!Connect way
Integrating data, technology and content: The Ole!Connect wayArticle

Ole!Connect is a leading provider of data, technology and content-driven digital marketing solutions. Find out how we work to deliver compelling customer experiences...

Issued by Ole!Connect 27 Jul 2020

Technology-integrated township advertising
Technology-integrated township advertisingArticle

MegaVision Media has joined forces with their digital partner, the Connect Group, to bridge this gap and bring critical 'on-shelf' information to brands who advertise in the informal retail space, at the click of a button...

Issued by MegaVision Media 24 Jul 2020

What does POPIA mean for the communications industry?
What does POPIA mean for the communications industry?Article

The novel additions to the Protection of Personal Information Act (POPIA) that came into effect on 1 July 2020 aims to protect companies against data breach and the misuse of personal information...

16 Jul 2020

Why brands need high-quality broadcast ad monitoring in 2020 and beyond
Why brands need high-quality broadcast ad monitoring in 2020 and beyondArticle

Meltwater will now provide print and broadcast content, monitoring and tracking to the African market. This now allows Meltwater to provide a complete 360° solution that covers 1,150 print and 70 broadcast sources in Southern Africa...

Issued by Meltwater 15 Jul 2020

Photo by  on .
How has the global Covid-19 pandemic impacted online behaviour?Article

Covid-19 has had a significant impact on the average consumer. In this digital age, it's absolutely essential for businesses to have an online presence...

Lesley-Ann Rozanski 9 Jul 2020

michaelvave via Pixabay
How SA retailer Dry Dock Liquor adapted its strategy during lockdownArticle

Boutique liquor store Dry Dock Liquor has expanded from a local community business into an established online retailer as a result of the pandemic...

29 Jun 2020

2020 Effie Index ranks world's most effective marketers
2020 Effie Index ranks world's most effective marketersArticle

Effie Worldwide has announced the 2020 Effie Index, the 10th annual ranking of the companies behind the world's most effective marketing efforts...

9 Jun 2020

Photo by Startup Stock Photos from .
Building a brand during times of crisesArticle

In today's highly challenging times, organisations across the board are searching for ways to streamline business operations, lower costs, and effectively do more with a lot less. Many companies are looking to cut cost in order to survive, and too often, marketing and brand awareness are the casualties...

Jacqueline Boulos Mayer 20 May 2020

Photo from .
The world of digital in uncertain timesArticle

With few warning signs, and in a mind-bending and staggering short space of time, the human species, in a fight for survival, has been jolted into a state of isolation and social distancing...

Mike van Eck 14 May 2020

#BehindtheSelfie with... Ruan Fourie, SEO specialist at Starbright Solutions
#BehindtheSelfie with... Ruan Fourie, SEO specialist at Starbright SolutionsArticle

This week, we go behind the selfie with Ruan Fourie, SEO specialist at Starbright Solutions...

Jessica Tennant 5 May 2020

Photo by Christin Hume on .
Are you ready to commit to a long-term relationship with content marketing?Article

Louisa du Toit, founder of Maidenand shares reasons why she believes content marketing should be at the centre of how you interact with your community to help grow brand advocacy and trust...

Louisa Du Toit 16 Apr 2020

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