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Global survey reveals micro-businesses remain optimistic
Global survey reveals micro-businesses remain optimisticArticle

The GoDaddy Global Entrepreneurship Survey, which looks at how the Covid-19 pandemic has impacted the world's smallest businesses, has been released...

3 days ago

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Post-millennium viewership and instant culture in broadcasting - adapting to the demands of Gen-Z consumersArticle

Roman Magis, principal director: Video, Advertising and Content for Accenture in Africa, explores how post-millennium viewership and instant culture in broadcasting presents a unique opportunity for content creators in South Africa...

Roman Magis 16 Sep 2020

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Why brand integrity and authenticity should be your core digital strategyArticle

Armand Mukenge, head of digital marketing at African Communications Media Group comments on brand integrity and new digital marketing strategy that could be beneficial to organisations...

Armand Mukenge 11 Sep 2020

Remote-work visas will shape the future of work, travel and citizenship
Remote-work visas will shape the future of work, travel and citizenshipArticle

Smaller countries have been competing for tourists for years. New remote work visas suggest they are now competing for citizens...

Dave Cook 7 Sep 2020

Gustavo via Pexels
Global consumers ease back into in-store shopping - reportArticle

With Covid-19 lockdown measures around the world easing, just under three-quarters of global consumers report feeling comfortable returning to physical stores since lockdowns have eased...

4 Sep 2020

5 tech trends that will strengthen your bottom line
5 tech trends that will strengthen your bottom lineArticle

It is not only technological enhancements in companies' production that can make the bottom line better...

4 Sep 2020

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Influencer compensation: How money moves within the Nigerian influencer industryArticle

Gbenga Sogbaike, CEO at Plaqad comments on the state of influencer compensation in 2019/2020 based on a recent report - Influencer Compensation 2020...

Gbenga Sogbaike 4 Sep 2020

Letlhogonolo Thobejane
#WomensMonth: KFC's Nolo Thobejane on achieving QSR success in AfricaArticle

Letlhogonolo Thobejane travels across the continent overseeing restaurant operations and contributing to the success of the KFC brand in Africa...

28 Aug 2020

#WomensMonth: Zubeida Goolam, co-founder of Brandtruth//DGTL
#WomensMonth: Zubeida Goolam, co-founder of Brandtruth//DGTLArticle

In many fields, women entrepreneurs are leading the way. In the digital marketing industry, one woman who started her business alongside her partner, is Zubeida Goolam...

21 Aug 2020

Employee retention strategies start with the onboarding experience
Employee retention strategies start with the onboarding experienceArticle

Those responsible for leading people and processes within organisations should consider pivoting their people, resources and value propositions for long-term efficiency. Change on every front is inevitable and making almost everything more complex - including the hiring and onboarding of new talent...

Francois Kriel, Issued by Kriel & Co 21 Aug 2020

Image source: Screengrab from Chicken Licken ad on .
Brand advertising must acknowledge Covid-19 to cut throughArticle

Heather Tluczek, managing director, InSites Consulting South Africa writes that brands need to remain agile in their response to customers' new and constantly shifting needs, as well as the emotional bandwidth of consumers...

Heather Tluczek 20 Aug 2020

Has Covid-19 triggered a fundamental shift in SA's housing market?
Has Covid-19 triggered a fundamental shift in SA's housing market?Article

The near-universal lockdown of global economies earlier this year as governments attempted to contain the coronavirus is unprecedented...

Dr Andrew Golding 18 Aug 2020

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Beyond the hype: How brands can take concrete steps to support the Black communityArticle

Ali Diallo, founder at United Global Alliance (or United), an American impact group and technology venture studio comments on the civil unrest in the US and lists concrete steps how American brands can show support to the Black community...

Ali Diallo 14 Aug 2020

Two Green Lemons leads the charge on sophisticated, alcohol-free sippers
Two Green Lemons leads the charge on sophisticated, alcohol-free sippersArticle

"Non-alcoholic products are not about sugary drinks anymore, it is about sophisticated sipping," says Hanneli van der Merwe, co-founder of specialist beverage developer Two Green Lemons...

Lauren Hartzenberg 13 Aug 2020

1 in 4 consumers tried a new brand during pandemic - global report
1 in 4 consumers tried a new brand during pandemic - global reportArticle

A new global report highlights challenges and opportunities for retailers as the Covid-19 pandemic drives permanent shifts in consumer behaviour now and beyond the holiday season...

12 Aug 2020

Thuli Madonsela
#WomensMonth: We need a different approach to justice - Thuli MadonselaArticle

Thuli Madonsela, Law Trust Chair in Social Justice and law professor at the University of Stellenbosch says South Africa needs a different approach to justice that is not so reliant on the legal system to balance the scales...

12 Aug 2020

Sustainability: The tectonic shift transforming investing
Sustainability: The tectonic shift transforming investingArticle

The past year has seen a marked shift in society's attitudes toward sustainability...

Brian Deese 4 Aug 2020

The rise of e-commerce, m-commerce and personalisation
The rise of e-commerce, m-commerce and personalisationArticle

Online shopping is something South African consumers have had to become more familiar with recently...

James Bayhack 31 Jul 2020

Appealing to the youth market: Why younger travellers will lead SA's tourism recovery
Appealing to the youth market: Why younger travellers will lead SA's tourism recoveryArticle

As South Africa's travel and tourism sector contemplates the future, it's clear that the country will need to appeal to intrepid, adventurous and more socially- and environmentally-conscious travellers - with the 18-34 category at the heart of its post-Covid recovery...

Tim Louw 28 Jul 2020

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The rise of Gen-Z in influencer marketingArticle

They are connected to the beat of the online world; to friends, businesses and have access to a plethora of information instantaneously. They are tech-savvy, know exactly what they want and are changing the rules of engagement. They are Generation-Z!...

TT Ndhlovu 22 Jul 2020

Some seeking more space while others still see benefit of compact living
Some seeking more space while others still see benefit of compact livingArticle

While some are heading for more spacious, freestanding homes with open spaces, due to the Covid-19 outbreak and subsequent lockdown, others, in contrast, still see the benefits of more compact, manageable accommodation...

20 Jul 2020

Lebo Thubisi, head of manager research, Alexander Forbes
Meeting the expectations of millennial investorsArticle

In South Africa, millennials represent the largest generation to enter the workforce - more than 50% in 2020, and 75% by 2030...

Lebo Thubisi 20 Jul 2020

Pieter Bensch, executive vice president, Africa & Middle East, Sage
Finance is becoming data-driven and strategic - Here's what CFOs need to knowArticle

South African chief financial officers and senior finance professionals recognise that the world is changing, with a perfect storm of technological and social forces altering the rules of business in this digital era...

Pieter Bensch 15 Jul 2020

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Is TikTok the next big marketing platform?Article

TikTok is a rapidly growing social media site. Launched in 2016, it now boasts over 500 million active users across the world...

Ron Stefanski 15 Jul 2020

#StartupStory: Need legal advice? Get Law
#StartupStory: Need legal advice? Get LawArticle

Ya'eesh Cader together with his brother made use of the nationwide lockdown to enable, rather than disable their online legal platform, Get Law...

Evan-Lee Courie 14 Jul 2020

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Digital culture plugs - The new frontier in urban youth marketingArticle

South African urban youth culture is a very complex space to navigate and without the right credible 'plugs' on the ground to introduce you or expose you to information about this culture and what is deemed valuable by urban centennials has become a very tough job for brands particularity in infiltrating this space and create relevance for themselves...

Bonga Mpungose Smanga 9 Jul 2020

Cracking the Privacy Paradox: How to future-proof trust in the fast-growing data economy
Cracking the Privacy Paradox: How to future-proof trust in the fast-growing data economyArticle

To leverage data and automated communications, marketers have to embrace responsible personalisation...

JD Engelbrecht, Issued by Everlytic 8 Jul 2020

South Africans embrace digital medical consultations
South Africans embrace digital medical consultationsArticle

Borderless Access brings you findings from 10 countries on how modes of medical consultation have and will continue to change, post-lockdown...

Issued by Borderless Access 7 Jul 2020

Youth brings a fresh perspective to the renewable energy sector
Youth brings a fresh perspective to the renewable energy sectorArticle

The Covid-19 pandemic has dealt another harsh blow South Africa's already untenable youth unemployment rate, which reached 58.1% in the last quarter of 2019.

2 Jul 2020

How to future-proof trust in the fast-growing data economy
How to future-proof trust in the fast-growing data economyArticle

To leverage data and automated communications, marketers have to embrace responsible personalisation...

JD Engelbrecht 1 Jul 2020

Piqsels, CC BY-SA.
Brands may support Black Lives Matter, but advertising still needs to decoloniseArticle

But even though brands are stepping up and making statements, the broader industries behind these messages also need interrogating. Decolonisation, for example, is rarely discussed in my field, advertising - and it needs to be...

Carl W Jones 29 Jun 2020

How do we build trust in a modern world?
How do we build trust in a modern world?Article

Trust is crucial. As Stephen MR Covey said: "If people can trust each other, it's like a multiplier effect for everything else that they're doing."

26 Jun 2020

Gen Z driving e-commerce growth in SA - PayFast
Gen Z driving e-commerce growth in SA - PayFastArticle

Stats released by online payment gateway PayFast show that Generation Z, aged 18 to 24, is paving the way for innovation in the e-commerce space, with Baby Boomers aged 55 to 64, not far behind...

23 Jun 2020

How KFC's #1 Fan Charmed Millions.
Warc Awards announces 2020 Effective Social Strategy winnersArticle

A total of 13 campaigns for global brands across different markets and product categories have won in the Effective Social Strategy category of the Warc Awards...

17 Jun 2020

Want a healthy bottom line? Keep reinventing your brand!
Want a healthy bottom line? Keep reinventing your brand!Article

In today's changing world it's imperative that a brand, even if it's on top, continually keeps pace with change and reinvents itself to cater for changing customer needs. Here, Cingulate Marketing and Advertising shares three ways to ensure your healthcare brand does just that...

Issued by Cingulate 15 Jun 2020

The IAB SA Youth Action Council is announced
The IAB SA Youth Action Council is announcedArticle

The IAB SA is proud to announce the selected council members for the much valued IAB SA Youth Action Council, under the leadership of IAB SA member and GetSmarter social paid executive, Luzuko Tena...

Issued by IAB South Africa 15 Jun 2020

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CMO Council identifies agile brands that have benefitted from opportunities during global lockdownArticle

The CMO Council has picked notable brand stand-outs experiencing an upturn in the global downturn...

15 Jun 2020

#YouthMonth: How brands should interact with young people during lockdown
#YouthMonth: How brands should interact with young people during lockdownArticle

Arena Events has been hosting various online events catering to different issues affecting the media, marketing and advertising industries and as part of our #YouthMonth content feature, we're covering their Sunday Times Gen Next series...

Jessica Tennant 8 Jun 2020

Photo by Tembela Bohle from .
Reshaping the sports industry landscapeArticle

As a leading voice in the sports marketing/sponsorship/events industry, Treble Group MD, Kyle Nel, shares his insights on how Covid-19 has impacted the sports industry with a view to a way forward...

Kyle Nel 8 Jun 2020

Photo Credit: Illustrator, Qondile Dlamini or .
Should your brand be posting to the trending hashtag right now?Article

#BlackOutTuesday: And why your brand could sit this one out...

Babalwa Nyembezi 5 Jun 2020

How Chappies bubblegum can help you understand inflation
How Chappies bubblegum can help you understand inflationArticle

Anyone who turns on the news occasionally will know that the word 'inflation' crops up quite frequently. But what does it actually mean and why should we be bothered about what's gone up and what's come down?

Kondi Nkosi 4 Jun 2020

Photo by Andrea Piacquadio from .
The problem with the generation gap? Marketeers keep falling into itArticle

Lumping consumers into generations based on when they were born is among the crudest forms of demographic segmentation, and when we live in a world rich in behavioural data, so unnecessary. Past behaviour is a far better and easier predictor variable than a generation-demographic...

Stuart Walsh 2 Jun 2020

SA's connectivity issue needs a boost
SA's connectivity issue needs a boostArticle

The Covid-19 pandemic has exposed weaknesses in South Africa's ICT networks and highlighted the challenges...

29 May 2020

#LockdownLessons: Covid-19 crisis has shown resilience of property industry
#LockdownLessons: Covid-19 crisis has shown resilience of property industryArticle

The team at PayProp share their experience of the current Covid-19 crisis and how their organisation is navigating these unusual times...

Sindy Peters 27 May 2020

Car maintenance tips
Car maintenance tipsArticle

Safety is a primary benefit of knowing how to look after your car, and a few basic car maintenance tips can keep someone safe, and help extend the life of your car...

26 May 2020

Shaking it up through marketing with a twist
Shaking it up through marketing with a twistArticle

By combining the creative talents of South Africa's comedians and Aromat's reputation for unbelievable taste, Unilever and Oliver's on-site team could shake things up with a new marketing twist...

Issued by Oliver 26 May 2020

Continental virtual summit to discuss support for small business in wake of Covid-19
Continental virtual summit to discuss support for small business in wake of Covid-19Article

Business leaders to debate challenges, opportunities and requirements of further relief efforts...

Issued by Shift Impact Africa 26 May 2020

The future of urbanisation in a millennial, post-Covid-19 world
The future of urbanisation in a millennial, post-Covid-19 worldArticle

With 55% of the world's population already living in urban areas and numbers expected to increase to almost 70% by 2050, urbanisation continues to be a major watchword in the 21st century...

25 May 2020

How the Covid-19 crisis could remodel the luxury industry
How the Covid-19 crisis could remodel the luxury industryArticle

The Covid-19 crisis has hit the luxury and fashion industry hard. According to a study conducted by the Boston Consulting Group, sales in these two sectors could drop by 25% to 30%...

Isabelle Chaboud 20 May 2020

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