Advertising Multimedia

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.

At the recent Effies SA, hosted by the Association for Communication & Advertising (ACA), the Grand Effie was awarded to Halo, for its campaign for its client, Pineapple.

Episode 3 is the Energy Episode with special guests Kagiso Tshepe, executive creative director at Grid Worldwide, Roanna Williams, chief creative officer and co-founder of Boundless, Fran Luckin, chief creative officer of VML, Preetesh Sewraj, CEO of The Loeries and Brandon Govender, digital & integrated executive creative director at Joe Public.

Birdwatching at The Loeries Episode 2 is the Emotion Episode and features special guests Neo Segola, head of creative at Le Pub, part of the Publicis Group, Sharleen James, chair of the ACA and marketing practice lead at Accenture Song, Tebogo Skwambane, WPP country manager, Terry McKenna, executive creative director of The Odd Number and rounding it off Carl Willoughby, chief creative officer of TBWA / Hunt Lascaris.

Birdwatching at The Loeries Episode 1 focuses on that five percent difference, with special guests Wayne Naidoo, CEO of the Duke Group, Marc Algranti from Algranti Music and Nkanyezi Masango, chief creative officer from Dentsu Creative.

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

Insurance company King Price has released a new TV commercial that has left South Africans in stitches once more, reports The South African. The advertisement is the latest in King Price’s “when others don’t make sense” series of advertisements and shows how checking someone’s temperature or the word ‘permit’’ can be misunderstood. In the advert, a woman approaches a roadblock, where a police office check her temperature and asks her for a permit, which has become a reality of SA’s lockdown situation. Watch the advertisement below:...

Google, in collaboration with Net#work BBDO, has released a video commemorating Africa Day. The message on the video centres around unity, reinforcing the brand’s “helpful” role. The video celebrates everything African using YouTube videos from content creators from across the continent. This is part of Google’s Africa Day roll-out this year, with the YouTube x Viacom Africa Day concert ieaturing talent from across the continent and the African diaspora. Watch the video below:...

Reputation management consultancy, Magna Carta, is using animation to educate people on the symptoms of the novel coronavirus and encourage them to practice physical distancing to curb the spread of the virus. The animated short video will be translated into 20 commonly spoken African languages and will also be available for anyone outside of Africa to translate it to a language of their choice for distribution to the communities outside of the continent.   The video includes education around washing hands, cutting non-essential travel, avoiding or cancelling large-scale public gatherings, physical distancing and remote working and is ideal for social media sharing.   Watch the video below:...

Global network for women in advertising and creative industries, SheSays, held its first Cape Town event of 2020 on 10 March. SheSays Cape Town co-director Anelde Greeff moderated the panel, which included head of marketing and communications at Zeitz Mocaa Annicia Manyaapelo, CEO of RushTush Rushda Moosajee and media consultant and author Vanessa Raphaely. The panellists shared ideas and stories on reinvention, handling failure, and staying motivated, creative and innovative.

The New York Festivals International Advertising Awards released two new episodes of “Creativity From The Other Side” with David Sable this week, with two more episodes set to be launch next week. The 30 to 40-minute episodes are hosted by WPP senior advisor David Sable and feature interviews with creatives from various areas of art and business. In this episode, Sable chats to VMLY&R NY executive creative director NY and 2020 NYF executive jury member, Nathalie Brown:...

Fast-food restaurant KFC has launched a TV commercial for its new addition to its menu - the KFC Nuggets. The 30-second long advert, titled "Whenever, Wherever", targets a youthful, media-savvy market. The ad features a young man conveniently having KFC Nuggets in various locations including in a train, a pool and at the beach. A catchy rap song plays in the background, resonating well with the youthful target market. The commercial was shot by Massif director Marc Sidelsky in collaboration with Ogilvy Johannesburg....

The King James Group has launched the KingJames34° in Kenya. This is a partnership between the South African independent agency and the local arm of recent acquisiton, 34°.