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Source: © Supersport Be a Bok campaign is at the forefront of a series of dynamic initiatives to invigorate Coca-Cola South Africa’s connection with South African rugby and celebrate the country’s sporting spirit

Coca-Cola's Be a Bok campaign for the fans

2 Jul 2025

Strategy versus execution: What sets exceptional sports marketing agencies apart?

Strategy versus execution: What sets exceptional sports marketing agencies apart?

Tracy Bredin, Playmakers Sponsorship and Marketing 1 Jul 2025

2 icons, 1 screen – Mr D joins the legendary Vetkoekpaleis in Season 3

2 icons, 1 screen – Mr D joins the legendary Vetkoekpaleis in Season 3

aHead Marketing Services 30 Jun 2025

Pick n Pay strengthens ties with SA Rugby as 2025 Springbok jersey is unveiled

Pick n Pay strengthens ties with SA Rugby as 2025 Springbok jersey is unveiled

30 Jun 2025

The New Generation Awards announces WesBank as its official headline naming sponsor

The New Generation Awards announces WesBank as its official headline naming sponsor

Lavello Marketing Solutions 27 Jun 2025

Klipdrift’s sponsorship deal with the South African Rugby Union (SARU) has been renewed and expanded (Image suppled)

Klipdrift renews and extends SARU sponsorship

26 Jun 2025

Castle Lager Boktown is back in 2025

Castle Lager Boktown is back in 2025

24 Jun 2025

Mscsports to drive Telkom's sponsorship vision forward

Mscsports to drive Telkom's sponsorship vision forward

Mscsports 24 Jun 2025

The last awards ceremony, Friday 20 June, saw South African Bananas, Johannesburg, awarded a Gold Lion (Source: © Instagram)

#Cannes2025: Saving the best for last: SA bags a Gold Lion

Danette Breitenbach 22 Jun 2025

The campaign stars Damson Idris and Brad Pitt. Source: Supplied.

Heineken 0.0 launches high-octane campaign for Apple Original Films’ F1 The Movie

20 Jun 2025

The 2025 Financial Mail (FM) AdFocus Awards opened on 12 June and will close on 15 August (Image supplied)

2025 Financial Mail AdFocus Awards open with Creative Capital theme

19 Jun 2025

The New York Festivals Advertising Awards (NYFA) 2025 winners have been announced (Image supplied)

Dentsu Digital Inc. awarded New York Festivals 2025 Best of Show Award

13 Jun 2025

Sanlam Group sponsors Africa's first G20 summit

Sanlam Group sponsors Africa's first G20 summit

13 Jun 2025

The Nielsen Sports SA’s Annual Trends Breakfast featured a panel of (l to r) Tumelo Selikane - MD Nielsen Sports SA, Errol Madlala - commercial & marketing manager, SAFA, Mtunzi Jonas - chief commercial officer, Cricket South Africa, Bronson Mokabela - GM: marketing, communications & commercial, SASCOC and Ryan Cumming - head of marketing, SuperSport.

Live consumption of sport continues to dominate

9 Jun 2025

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