Trending
Advertise your job vacancies
Subscribe & Follow
WhatsApp support is getting more expensive, but not for everyone
Wilene van Greunen
Jobs
- Senior Graphic Designer Sandton
- Digital and Print Advertising Sales Executive Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
- Digital Insights Analyst Cape Town
- Site Development Team Leader Sandton
- Creative Director: Digital Production Cape Town
- Junior Copywriter Cape Town
- Group Head Cape Town
- Advertising Sales Executive Durban
Sasol Milk Bottles
Highly watchable and entertaining ad but does it sell fictitious milk bottles or does it build the brand?
This new Sasol ad proposes 'intelligent' milk bottles with a colour-changing indicator for when the milk goes sour - and only in the closing seconds do we see that it's a Sasol ad about the importance of innovation. Very clever, very watchable, but for me the innovation message gets lost versus the novelty of the bottle idea.
Call me overly literal, but I reckon there's a lot of people out there who are trying to figure out where they can buy the bottles...!
