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WhatsApp support is getting more expensive, but not for everyone
Wilene van Greunen
Jobs
- Senior Integrated Strategist Johannesburg
- Designer Cape Town
- Senior Designer Cape Town
- DTP: Digital Cape Town
- Receptionist / Personal Assistant Bryanston
- Studio Traffic Manager Cape Town
- Mid-level Website Developer Durban
- TTL Art Director Cape Town
- Junior Art Director Cape Town
- Senior Art Director Johannesburg
Sasol Milk Bottles
Highly watchable and entertaining ad but does it sell fictitious milk bottles or does it build the brand?
This new Sasol ad proposes 'intelligent' milk bottles with a colour-changing indicator for when the milk goes sour - and only in the closing seconds do we see that it's a Sasol ad about the importance of innovation. Very clever, very watchable, but for me the innovation message gets lost versus the novelty of the bottle idea.
Call me overly literal, but I reckon there's a lot of people out there who are trying to figure out where they can buy the bottles...!














