GLOBAL
Effie Worldwide is launching a series of virtual workshops, offering professional marketers training rooted in Effie's framework of marketing effectiveness...
GLOBAL
The CMO Council report also addressed how Covid-19 increased the importance to deliver cohesive messaging...
GLOBAL
With her experience in the aesthetic business in the last eight years Fara Naomi Macias has been able to deliver tremendous results by launching the GCA brand in Mexico in 2014 with distributor Grupo Venta Internacional. Here, Macias shares with us more about her career journey and what it took to get to where she is today...
Juanita Pienaar 16 Sep 2020
GLOBAL
Kathleen Hall, chief brand officer at Microsoft, has been announced as the winner of The One Show 2020 CMO Pencil...
GLOBAL
A jury of leading brand marketers will review the 18 highest-scoring entries in this year's One Show and select the one that had the greatest positive impact on a brand and its bottom line...
GLOBAL
Warc has now released the 2020 Effective Social Strategy Report, featuring insights and themes from the global Warc Awards, highlighting key social trends for effective marketing...
GLOBAL
Lorna Jane recently launched an "antiviral" line of activewear, called "LJ Shield", generating significant backlash from medical professionals...
Catherine Burke 20 Jul 2020
SOUTH AFRICA
Cannes Lions global Lions Live streaming event went live yesterday, Monday, 22 June with MD Simon Cook in an interview with host Tina Daheley talking through the behind-the-scenes of what's been going on over the past few months, why they've decided to put this on and what to expect over the course of the week...
Jessica Tennant 23 Jun 2020
GLOBAL
The new Brand Love Story 2020 report by Talkwalker demonstrates why love is critical for survival during economic downturns to help marketers reposition themselves for the new normal...
GLOBAL
A total of 13 campaigns for a variety of global brands across different markets have won in the Effective Content Strategy category of the Warc Awards...
GLOBAL
Warc has released Lessons from the World's Most Awarded Brands, a report based on an analysis of the recently released three Warc Rankings - Creative 100, Media 100, Effective 100...
GLOBAL
20 campaigns have been shortlisted in the Effective Innovation category, which recognises innovative thinking that has transformed a business to deliver tangible results...
SOUTH AFRICA
NEWSWATCH: Cannes Lions organisers announced today, 18 March that the annual advertising festival will not take place in June due to the coronavirus pandemic. The event has been postponed to 26-30 October...
GLOBAL
The Warc Rankings Creative 100 has been released with Burger King's The Whopper Detour, by FCB New York, selected as the most creatively celebrated campaign of 2019...
GLOBAL
'Bee-washing,' marketing claims that purport to help bees, can diminish the important distinction between a honey bee and native bee...
Lila Westreich 24 Feb 2020
SOUTH AFRICA
The organisers of Cannes Lions 2020 have announced the first speakers and sessions at the Festival...
GLOBAL
Ahead of International Data Privacy Day, privacy-first marketing is the focus of the policy chapter of Warc's Marketer's Toolkit 2020...
GLOBAL
Warc has announced a total of eight winners - one Grand Prix, two Golds, two Silvers and three Bronzes - have been awarded in the Effective Use of Tech category...
GLOBAL
Warc has revealed that 84% of respondents to Warc's Marketers Toolkit survey said conscious consumerism and sustainability would have a significant or some impact on marketing strategies in 2020...
GLOBAL
There have been many self-inflicted brand reputation hits in 2019. The CMO Council has selected a few notable names experiencing hard knocks and has also listed what made them punching bags for media, regulatory, customer and market detraction...
