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BASA at NAF 2019
BASA at NAF 2019

Business and Arts South Africa (BASA) is supporting several platforms at the 2019 National Arts Festival, including the festival newspaper SPOTLIGHT, the Arena platform, as well as the Creativate Digital Arts Festival...

Issued by Business and Arts South Africa 3 Jul 2019

Image source: Gallo/Getty Images.
Sponsorship isn't a freebie; it's a partnership of a different kind

As a brand that believes in, and nurtures community and relationships, it's increasingly difficult saying no to the daily calls for sponsorship. Yes or no. Small words with a big impact, if used correctly...

By Jane Stevenson 3 Jul 2019

#OrchidsandOnions - #Done with bollocks
#OrchidsandOnions - #Done with bollocks

Castle Lager, you're safe for now. But Independent Institute of what again ... rethink. Why knock tradition? One expects more from an education ad.

By Brendan Seery 2 Jul 2019

#CannesLions2019: All the SA winners!
#CannesLions2019: All the SA winners!

The 66th annual Cannes Lions Festival of Creativity came to an end on 21 June 2019, rounding out a full week of award shows that celebrated creativity across various categories. Here's how SA fared overall...

21 Jun 2019

Utilising sports sponsorship to re-connect with consumers
Utilising sports sponsorship to re-connect with consumers

As marketers, we're constantly looking for that 'sweet spot' to engage our consumers, but despite best efforts we know that consumers have a plethora of media at their disposal and attention is fragmented, or at best, minimal. My take on it? Get personal...

By Gareth Marshall 19 Jun 2019

#YouthMonth: Are you a Youthpreneur?
#YouthMonth: Are you a Youthpreneur?

Are you a youthpreneur who would like to be featured on Bizcommunity as an opinion leader in your sector? This Youth Month, Bizcommunity invites you to nominate your favourite youth influencers in any industry making a difference in our region...

Issued by Bizcommunity.com 18 Jun 2019

Pepsi takes over Soweto with the viewing of the UEFA Champions League final
Pepsi takes over Soweto with the viewing of the UEFA Champions League final

Never before has the UEFA Champions League (UCL) final been more accessible to South African football fans...

Issued by OPTIMIZE Agency 4 Jun 2019

How to fully leverage sponsorship - A Unilever brand in the spotlight
How to fully leverage sponsorship - A Unilever brand in the spotlight

The modern brand marketing environment is cluttered with so many activities from various consumer touchpoints and messaging platforms. How does a brand break through this clutter without breaking the bank?...

Issued by Amasa 31 May 2019

Total Africa Cup of Nations - Let the games begin
Total Africa Cup of Nations - Let the games begin

The Total Group is a proud sponsor of the Confederation of African Football (CAF) and the title sponsor for the Total Africa Cup of Nations 2019 in Egypt, which will kick off Friday, 21 June...

Issued by Total 24 May 2019

Levergy and New Balance SA launch global cricket campaign
Levergy and New Balance SA launch global cricket campaign

South African sponsorship agency Levergy has launched New Balance's global cricket campaign for 2019...

Issued by Levergy 22 May 2019

Report reveals key global and local developments in sports for rights holders and brands
Report reveals key global and local developments in sports for rights holders and brands

Nielsen Sports recently released a Commercial Trends Report that outlines the key global and local developments in sports for rights holders and brands...

16 May 2019

ICASA's plan for sport a possible red card for the industry
ICASA's plan for sport a possible red card for the industry

The idea of giving all South Africans free access to major televised sports events is wonderful in theory. But there is always a cost, and ICASA's latest proposed sports broadcasting draft could be a red card for the industry...

By Happy Ntshingila, Issued by Openfield 3 May 2019

99c sponsors second annual Ciclope Africa Festival
99c sponsors second annual Ciclope Africa Festival

Ninety9Cents (99c) is proud to once again have sponsored Ciclope Africa, as it made its return to South Africa. This year's festival was held at the Goodluck Bar in Johannesburg...

Issued by Ninety9cents 23 Apr 2019

Bizcommunity sends a clear message that Africa is open for business
Bizcommunity sends a clear message that Africa is open for business

The adoption continues for the .africa (dotAfrica) geographic Top Level Domain (gLTD) as Africa's biggest multi-industry website, Bizcommunity, announced the launch of its dotAfrica website...

Issued by dotAfrica 9 Apr 2019

Image source: Gallo/Getty.
Four reasons that digital sponsorships provide exceptional ROI for SA brands

South African organisations are upping their investment in digital advertising, with the total value of Internet advertising growing 16.5 % to R5.14bn in 2017...

By Mark Botha 8 Apr 2019

Bizcommunity launches BIZ | Daily top story headlines
Bizcommunity launches BIZ | Daily top story headlines

Bizcommunity is proud to announce the launch of BIZ | Daily - a daily top story round-up, curated from across 18 industry sectors by most impressions and social media shares...

Issued by Bizcommunity.com 8 Apr 2019

Image supplied.
Six local designers to boast afro-contempo designs at Milan Design Week

Sacrosanct, supported by Nando's will see six SA designers boast their afro-contempo designs to the world...

5 Apr 2019

Africa rising as Bizcommunity launches .Africa domain
Africa rising as Bizcommunity launches .Africa domain

Bizcommunity, the wholly independently owned media brand made in Africa for Africa, is proud to announce the launch of the Bizcommunity.africa domain...

Issued by Bizcommunity.com 2 Apr 2019

Image source: Gallo/Getty.
Livestreamed massacre means it's time to shut down Facebook Live

I recommended that Facebook Live broadcasts be time-delayed, at least for Facebook users who had told the company they were under 18...

By Jennifer Grygiel 22 Mar 2019

Sports sponsorship: The new playbook
Sports sponsorship: The new playbook

When executed correctly, sports sponsorship is still one of the most powerful options to connect with an already highly engaged, highly emotional audience...

By Gareth Marshall 11 Mar 2019

Hot 91.9FM set to roar with the Emirates Lions
Hot 91.9FM set to roar with the Emirates Lions

Hot91.9FM is proud to announce an exciting new media partnership with the Emirates Lions Rugby team...

Issued by Hot 91.9FM 26 Feb 2019

Ros Goldin, an independent analyst and ex-marketing director for Cricket South Africa.
Adapt or die for the modern sports fan

Over the past decade, sports audiences have changed dramatically, making relevance key for a successful sports sponsorship...

By Danette Breitenbach 26 Feb 2019

South African Sponsorship Association has been launched
South African Sponsorship Association has been launched

The South African Sponsorship Association (SASA) has been launched...

25 Feb 2019

OFM proud to sign on as VKB Knights media partner
OFM proud to sign on as VKB Knights media partner

OFM has signed on as media partner and sponsor of Central South Africa's domestic cricket team, the VKB Knights, for the remainder of the 2019 season...

Issued by OFM Radio 7 Feb 2019

Local sports marketing campaign among world's best
Local sports marketing campaign among world's best

Sasol's and SAFA's #Limitless campaign, created for the brand in collaboration with Levergy, has been named as one of Activative's top 10 sports marketing campaigns in the world for 2018...

Issued by Levergy 29 Jan 2019

KG just does it, with Nike
KG just does it, with Nike

Leading sports brand Nike has joined forces with Africa's highest ranked women's wheelchair tennis ace, Kgothatso 'KG' Montjane...

Issued by OPTIMIZE Agency 23 Jan 2019

Snapchat sponsors AR/VR categories for ADC 98th Annual Awards
Snapchat sponsors AR/VR categories for ADC 98th Annual Awards

The One Club and Snapchat partner on AR/VR for ADC 98th Annual Awards and new subcategories also launched specifically for single posts, ads and campaigns using Snapchat...

18 Jan 2019

Levergy adds Nedbank to new business wins
Levergy adds Nedbank to new business wins

Levergy will begin 2019 with a broadened client portfolio after being appointed by Nedbank as their full-service sponsorship agency...

Issued by Levergy 14 Jan 2019

#NewBiz: Nedbank appoints new marketing and communications agencies
#NewBiz: Nedbank appoints new marketing and communications agencies

After an extensive search, Nedbank has appointed the successful agencies selected to work on its through-the-line, sponsorship and digital marketing communication strategies, effective 2019...

27 Dec 2018

Unbox the festive season
Unbox the festive season

Festive goodwill is part and parcel of the holiday season and we're wrapping up our year with a hamper of promotional goodies...

Issued by Bizcommunity.com 7 Dec 2018

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