What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Updated edition narrows generation gap
A fully revised and updated edition of the book Mind the Gap, with new chapters, has been released by authors Graeme Codrington and Sue Grant-Marshall through Penguin.
Readers will discover their generation and those of the people who make up their lives. Once they understand what makes others and them tick, the 'generation gap' begins to shrink. The book indicates that behaviour is to an extraordinary extent, defined by the era into which people were born.
Parents, the church, teachers and employers think they understand youngsters because they too were young once. However, adults no longer live in the world that existed when they were teenagers. They may occupy the same space, home, classroom or office but they live in different worlds and these worlds often collide. People have moved from a 'built to last' to a 'throwaway' society in one century.
Related
