SA agency scores with Swiss brand

After the strategic brand agency was approached last year, Arctic Circle and RedPlane Switzerland have been working closely on a number of projects, ranging from name generation to product launches.

Earlier this year, RedPlane introduced subsidiary brand Elexoma Medic to the South African market. Developed in Switzerland, and endorsed by Oxford Bioscience in the UK, this non-invasive electro-stimulating device is effective in the relief of a wide range of physical aliments. Later this year, RedPlane Switzerland received the Technology Top 100 and Bio2Biz awards endorsed by the Department of Science and Technology in recognition of Elexoma Medic's contribution to the development of the biosciences sector in SA.

As RedPlane's strategic brand partner, Arctic Circle has been instrumental in promoting awareness of the Elexoma Medic brand through effective marketing communications and strategic campaigns.

2007 will see Arctic Circle and RedPlane Switzerland working closely together as the brand continues to expand globally through the introduction of a large number of subsidiary brands which will cover a broad spectrum of services, including medical devices, property development, human resource management, IT services and software. Arctic Circle is currently designing brand identities for these subsidiary companies, along with brand and communication strategies for its international roll out.

As RedPlane Switzerland and its subsidiary companies expand and diversify throughout next year, Arctic Circle will maintain its role as strategic and conceptual brand custodian throughout the developmental and inceptive stages of each sub-brand.