The multi-channel brand campaign spans 22 countries and includes digital, social, advertising, outdoor, retail activations, live events and a digital experience on oakley.com/oneobsession.
#LiveYours hosts conversation around "where does your obsession take you?" The global social movement encourages fans to join over 450 Oakley athletes in sharing and celebrating their physical places of obsession around the world - from a remote mountain peak, backyard trail, secret surf spot or suburban garage.
Oakley will reward #LiveYours contributions and those who are living out their obsession with surprise experiences and access to athletes who inspire them. A "One Obsession" film featured professional and non-professional athletes and teases a series of cinematic and intimate portraits to come.
Join the conversation using #LiveYours on Twitter: @oakley, and find out more information on Instagram: @oakley and on Facebook.com/Oakley
