I started as an intern at Quirk, where I started specialising in the data and UX space. Over time this evolved into more of a data and analytics role and I eventually left to head up the data offering at Joe Public Connect. I've recently joined Algorithm as the director of data and analytics.
4. Tell us a few of your favourite things.
Making music, hiking, an ice-cold beer on a warm day.
5. What do you love about your industry?
The data and analytics space is ever-evolving, with new developments on a regular basis.
9. List a few pain points the industry can improve on.
There's a tendency to overcomplicate things. We have so much data available to us that marketers often include as much as they possibly can. Instead of providing actionable insight, this just results in more noise and indecision.
We need to take a step back on narrow our focus to what's most important – simplicity is key.
10. What are you working on right now?
Algorithm has just launched a new business division called Quant, with the purpose of adding a data analysis and business intelligence layer to the work we do.
As more South African businesses realise the benefits of using big data to produce strategic insights and key decision making, there is a growing need to invest in the appropriate skills...
16 Jan 2019
Self-learning is crucial to developing those skills. There are a ton of resources online, and I've found that some of the most successful people in the industry are those that make use of what's available online to grow their skill set.
Leigh Andrews AKA the #MilkshakeQueen, is former Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of diversity, inclusion and equality, and of course, gourmet food and drinks! She can be reached on Twitter at @Leigh_Andrews.
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