This week, we go behind the selfie with Dale Hefer - author, founder of Chillibush and CEO of the Integrated Marketing Conference (IMC) and IMC Academy.
Hefer’s all about ROI, the bottom line and naked marketing.
1. Where do you live, work and play?
I work and play in Parktown North.
2. What’s your claim to fame?
Other than being second only to Andy Rice in height…
I am the founder of Chillibush, which I sold in 2014; author of the bestselling marketing book, From Witblits to Vuvuzelas, Marketing in the new South Africa; former businesswoman of the year; and new owner of the Integrated Marketing Conference (IMC).
3. Describe your career so far.
I’ve loved it, warts and all, so far! Thankfully I was ignorant enough in 1998 to think I could start my own agency, so Chillibush was born out of a suburban garage – not sure I would have the courage to do it all again.
The 18 years of running the agency were fantastic – we achieved wonderful things and I was very proud of the team and the work we did.
I sold it in 2014. I then spent some time with my young children, started a charity and launched Afterburn, a purpose-driven marketing consultancy. In 2017 I purchased the IMC and have very exciting plans, starting with the Nedbank IMC Conference in March 2019.
If you think that 'disruptive marketing' is just another jazzy phrase designed to sell new marketing products and is something that you, as a marketer and business owner, have no need to consider, think again...
14. What would we find if we scrolled through your phone?
Lots of boring family pics. Even videos of my dog. Skande!
15. What advice would you give to newbies hoping to crack into the industry?
Work hard. Focus on client service, irrespective of what you actually do in the industry.
Simple as that. You can email Hefer on and click here for more on the IMC Conference, taking place on 14 March at Fox Junction, Newtown. Follow the IMC Conference on LinkedIn, Twitter, Facebook and Instagram for the latest updates.
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