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Mobile map system steers users to Peugeot deals

13 Apr 2011

NAVTEQ and Peugeot have teamed up to use the navigation system's LocationPoint ad system to invite mobile users, as they approach one of 428 Peugeot dealers across France, to detour and test-drive the compact Peugeot RCZ, adding in a special lease deal of 299 Euros per month. This is the first time a major automotive brand is leveraging this ad system to connect with potential customers.

"The choice of medium reflects the technological spirit of the brand and the campaign complements the overall communication plan for the car," explained Marc Giulioli, marketing director Peugeot France. "The ability of LocationPoint to generate traffic into the dealerships by targeting and engaging people on-the-go as they near points of purchase is a very powerful marketing tool."

"Peugeot now joins a growing number of global brands from a diverse range of industries that are taking advantage of this effective advertising medium," added Bruno Bourguet, senior vice president, EMEA Sales, NAVTEQ. "Our aggressive expansion programme has paved the way for the our advertising network to provide brand advertisers with large-scale audience reach. It is a great step forward for a leading name such as Peugeot to recognise the exciting new dimension which location brings to mobile advertising."