Pick a flick with Naviflix

On the launch of the application, Dinesh Lalvani, managing partner of Flip Media said, "We are always looking for ways to harness the advances of mobile technology to benefit consumers. Most of us here are big movie buffs and we saw a void in the market for useful, on-the-go information for cinema-seekers."

User-friendly and simple to navigate, it gives movie-goers the ability to browse movie listings from all cinema locations. The application taps into the iPhone's core location based technology to find theatres closest to the user. Information can easily be sorted by movie title, location or show times. Users can also mark movies as favourites, read film synopsis and cast lists and even view trailers.

Interactive media

It also includes a strong social media component. Imthiaz Rafique, head of mobile applications development, said, "Going to the movies and deciding what to watch is usually a group activity, so we created a built-in social media connect to encourage users to engage in real time conversations via Facebook and Twitter. Within the application, people can post films they are considering watching and get immediate feedback from friends."

It has also been carefully designed to be able to integrate with any cinema's mobile ticketing option. "We hope to partner with local cinemas who want to enable ticket purchasing through mobile phones," said Yousef Tuqan, CEO of Flip Media.

It has also developed a mobile web version of the application, which is compatible with other handsets such as Blackberry, Nokia N Series and Android phones, and the newly launched Apple iPad. Also in the pipeline is a native application for the Android phone. In addition, it plans to rollout the application to other markets in the coming months.