"We are very excited that the SABC and Bizcommunity both share our vision of creating a platform for marketers and advertisers to educate themselves on mobile marketing best practices. This confirms our belief that a need exists for an event of this kind," says Alexander Gregori, co-founder of the event.
Launched in 2009, the Thinking Mobile™ Conference Series was conceptualised to fill an educational gap in the mobile space. Unlike most Africa bound technology driven industry gatherings, the objectives of this event are to educate marketers and advertisers on the practical use of mobile in achieving marketing objectives. "If a marketer is to be opportunistic, there is clearly no way that he can ignore mobile. Mobile still remains the most precise channel for delivery. The mobile phone is always on, always with you and is 'the' communication tool for Africa," continues Gregori.
South Africa can proudly claim its rightful place as one of the global leaders in the technology arena. However, our technological savvy and know-how does not in any way negate the necessity to integrate basic marketing principles. Like it or not, the Americans are historical leaders in the marketing sphere and have managed to plant a benefit of a doubt scenario in our love and hate relationship with them. In just under two years, they have managed to "position" themselves as "top-dog" in the mobile marketing space by simply taking (perhaps kidnapping) foreign tech confidence and translating it into seamlessly integrated mobile marketing offerings. The Thinking Mobile™ platform seeks to help achieve the same for the South African marketers.
The Thinking Mobile™ 2010 event is a must for marketers who either need mobile marketing education or wish to take note of mobile offerings beyond the conventional "SMS keyword to short code" campaigns. The conference will be the marketer's meeting place with practical workshops that cover mobile marketing in Retail & FMCG, Hospitality & Tourism, Media (radio, television, print), Sport & Leisure as well as Health & Beauty (including insurance). In addition, three topics of general interest, Mobile Technologies, Legal Implications and the new POPI Act and Mobile Payment Solutions, will be covered by renowned experts in the respective fields.
The organisers of the event are very pleased to have secured strong media partnerships with television, radio and online channels that are relevant to help spread the word on the event to both delegates and the public.
Delegates can benefit from Early Bird specials and book their conference, workshop and exhibition passes at http://thinking-mobile.com/registration.php.
