Huawei Culture Club connects music fans to world's top entertainers
The smartphone provider, Huawei Consumer Business Group, has launched Huawei Culture Club (HCC), creating a platform that is expected to connect millions of music fans to some of the world's top entertainers, through a partnership with one of the country's largest music and events promoters, G&G Productions.
"HCC provides an opportunity for the brand to engage with a younger audience, connecting with them through music," says Liza Kaplan, Marketing Director - Huawei Consumer BG, South Africa. "It is a digital and physical hub of news, information, tickets, concerts, DJs, content and the platform off which some of the hottest events in South Africa are born and executed."
Through this platform, music fans will be treated over the next 12 months to acts including the Foo Fighters, The Script, One Republic, One Direction, Space Ibiza, NYE Ballito, CPT Calling NYE, Peachy and Kinky Disco. This will be interspersed with exclusive underground events to which members will have privileged access.
The essence of the HCC is engagement with fans. Apart from sponsoring these events, this will be driven through daily ticket giveaways, merchandise giveaways, #Groufie competitions and daily discounted tickets.
