Best Global Green Brands ranking sees rise for Philips

At 23rd position, it has the second largest increase amongst technology brands, up from 31st last year.

"We are proud to see this leap in green brand score, demonstrating the company's continued focus on driving sustainability throughout the organisation," said Henk de Bruin, head of group sustainability at Philips. "It has a long tradition in sustainability reporting and in making the world healthier and more sustainable through innovation. With the renewal of our company vision, our goal is to improve the lives of 3 billion people a year by 2025."

Technology brands increasing commitment

Interbrand's report noted that technology brands are leveraging their core competency of engineering and cultural drive for constant innovation to increase their positive impact on the environment. Jez Frampton, global CEO of Interbrand said, "This year, Philips shows an impressive move. The 8-place increase is a testimonial of the company's vision which will not only drive its businesses forward, but also have a positive impact on the environment and communities in which it operates."

According to Interbrand, leading technology brands are making environmental considerations a top priority, which has begun to influence other sectors as well. "We observe a positive gap between Philips' environmental performance and consumer perception and are convinced that Philips is well positioned to translate its sustainable performance into a stronger demand driver for its brand," Frampton concluded.

The company holds prominent positions among several international sustainability rankings, including the super sector leader in Dow Jones Sustainability Index (DJSI). In the annual Interbrand ranking of the top 100 global brands, Philips holds 41st position with brand value of over US $9 billion.

Valuation

Interbrand's 2013 Best Global Green Brands report examines the gap that exists between a corporation's environmental practices and consumers' perceptions of those practices. When identifying the top 50 Best Global Green Brands each year, Interbrand starts with the 100 brands that make up its annual Best Global Brands report. Interbrand then conducts extensive consumer research to capture public perception of the brand's sustainable or green practices and compares that to environmental sustainability performance data provided by Deloitte - data that is based upon publicly available information.

In the top five this year are four car manufacturers - Toyota (1), Ford (2), Honda (3) and Nissan (5) with the top technology company Panasonic at number 4.

For more information, go to www.bestglobalgreenbrands.com.