DGB introduces a new sweet red wine in keeping with international trends

Lured by the honey guide bird to the tempting dangers of the beehive, Africa's honey badger attacks with little concern for the stinging consequences. Thanks to the help from its feathered friend, the honey badger is able to reap its sweet reward.

Honey Badger is produced from Shiraz and Pinotage grapes. It has a smoky, chocolate nose with some woody notes on the palate. Its ripe berry character provides a rich full finish, catering for the market that enjoys the smoothness and body of a red wine, yet search for that extra hint of sweetness. This flavourful red is the perfect accompaniment to red meat on the braai, mature yellow cheese or even berry inspired desserts. Jaco Potgieter, Honey Badger's winemaker says, "This is first and foremost a red wine, the chocolate flavours on the palate are full and ripe with the touch of sweetness to round-off a bold taste."

DGB has launched Honey Badger wine as South Africa's answer to a growing international demand for a bold sweet red. Theola Conyers, brand manager for DGB adds, "We are very excited to bring Honey Badger to the South African market. According to AC Nielsen, sweet red wines have shown an incredible growth of 202% in the US market last year. This growth curve is continuing into 2012. For the 13 weeks ending 3 March 2012, Sweet Reds grew at a rate of 141% over the same period last year. We believe that this demand will show similar growth locally and that Honey Badger will be at the forefront of this new trend."

Honey Badger is offered in a 750ml bottle with a case configuration of 6x750ml. The label was designed by Switch and the label printer is Roto Label. Fanakalo was appointed as the creative agency and Consol supplied the glass. Honey Badger is available from select stores countrywide, retailing for approximately R28,99.