Mirroring the movies

6 May 2010

TLC's Mirror Media will be used to advertise four of Ster-Kinekor's latest releases for Cinema Nouveau in a washroom campaign to generate excitement and demand for the upcoming titles of Away We Go, The Cove, Bright Star and Last Station.

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According to TLC's Brett Tucker, the awareness campaign for the movies will see the creative poster for each movie prominently displayed at six of the cinemas, as each film is launched.

“The company is able to target a wide viewer audience with its eye-catching mirror media. What's more, washroom foot traffic in the cinema environment is massive, enabling advertising messages to reach consumers before and after they watch a movie,” Tucker concludes.