What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Nedbank Cup takes the bus
To raise awareness and remind soccer fans about the Nedbank Cup Soccer Tournament, currently underway, the bank had Provantage Media wrap single-decker and double-decker buses with exterior branding, resulting in larger than life soccer players touring the city for all to see.
The buses includes hubcaps designed to look like soccer balls to cover the wheels of the buses. The exterior branding was chosen as it was seen as one of the most effective platforms for getting straight to the target audience.
“Exterior bus branding requires excellent team work, from the account manager to there creative agency to those involved in the application, all requirements need to be met with precision and accuracy,” says Tanya van Tonder of Provantage Media.
