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Taxi fleet app useful for OOH?

The Quickloc8 app is a real-time taxi fleet management application (app) the addresses a host of daily challenges faced by taxi owners, drivers as well as commuters.
Source © SA Taxi  The Quickloc8 app addresses a host of daily challenges faced by taxi owners, drivers and commuters
Source © SA Taxi SA Taxi The Quickloc8 app addresses a host of daily challenges faced by taxi owners, drivers and commuters

The application, founded by Mbavhalelo Mabogo, is a single-platform solution to some of the biggest headaches in the taxi industry. The Quickloc8 app can track a taxi in real-time and generate reports on the number of passengers for each trip as well as send alerts for over-speeding, and harsh driving through its Taxiloc8 feature.

It can also stream high-quality video and audio feed in real-time with its Taxicam feature, which boasts a smart camera that automatically counts the number of passengers and monies paid per load as well as monitors driver behaviour throughout each trip.

The Taxicam innovation, which includes a 360-degree camera, is also easy to plug and install and was specifically designed to cater for most of the taxi models in the domestic market.

The app may also create performance indicators to gauge the effectiveness of the route and a revenue profile for the route office using its web-based Route Offices Administration System (Roads) tool.

Potential markets

This specific tool, Mabogo says, was developed with other potential markets in mind, such as municipalities, government entities, and transport companies.

“One of the key differences is that Quickloc8 has digitised the routes of the different taxi ranks, allowing for real-time compliance tracking. This means that taxi owners can keep track of their fleet's compliance with regulations, such as how long they have been driving or how many passengers they are carrying. This can help to improve safety and reduce the risk of accidents on the road,” says Mabogo.

Mabogo adds that Quickloc8 has also digitised the locations of the different taxi rank locations, enabling taxi owners to calculate loads by day per taxi in order to optimize the use of each vehicle in the fleet, reduce downtime and increase efficiency.

Since its official launch in Cape Town in 2018, the platform has received overwhelming support from a growing number of taxi associations from across the country with the biggest users being in Western Cape, Eastern Cape, KZN, Limpopo and Gauteng.

“Our exclusive focus on serving the needs of taxi owners has resonated with the industry, resulting in widespread adoption and positive feedback because we have also made the app very easy to use,” says Mabogo.

The company won the most innovative business award at the Western Cape Entrepreneurship Awards in 2018 and also got a special mention by the then Minister of Higher Education, Science and Technology, Blade Nzimande in his annual budget vote speech.

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