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Prism Awards Special Section



All the 2017 Prisa Prism Award winners!

Winners of the 2017 Public Relations Institute of South Africa's (Prisa) Prism Awards were announced at a ceremony at The Park House of Events on 6 May 2017 following its two-day annual conference.
Prisa 2017 Prism Awards campaign of the year winners.

Prisa’s Prism Awards are now in their second decade of celebrating public relations and corporate communications excellence locally.

#Prisms2017: It's a celebration

A Prism Award is about the wow factor; not business as usual. This year the Awards, which recognise the public relations (PR) industry and its work, celebrate its 20th year. The aim is to get 300 entries - a far cry from the five in its inaugural year...

By Danette Breitenbach 16 Mar 2017

Overall gold for campaign of the year went to Retroviral and Tribeca Public Relations for RocoMamas’ #Election Burger, with Clockwork Media the most awarded agency on the night.

Prism Awards 2017 tally by PR consultancy

ConsultancyOverall GoldGoldSilverBronzeSpecial mentionTotal
Amanda Sapo11
Atmosphere Communications123
Atmosphere Communications and the King James Group3216
Barclays Africa Group Limited11
Bonfire Media11
Burson-Marsteller (Pty) Ltd112
ByDesign Communications112
Clockwork Media27312
Development Communications Solutions11
Engage Joe Public11215
Fleishman Hillard11
FleishmanHillard South Africa11
Greater Than11
Gullan & Gullan Digital11
Havas PR South Africa22
Idea Engineers11
Lameez Mohd11
Magna Carta Reputation Management Consultants11
Mahle Behr11
Ogilvy & Mather Cape Town224
Ogilvy Public Relations44
One-eyed Jack11
Plato Communications22
Playmakers Sponsorship11
Positive Dialogue Communications11
PR Worx153211
Retroviral and Tribeca Public Relations11
Retroviral Digital Communication11
Tribeca Public Relations224
University of Johannesburg112

The Lifetime Award went to MP Sejamothopo 'Sej' Motau, current ambassador-at-large for Prisa and chairman of the Global Alliance for Public Relations and Communication Management. He was also awarded the Lifetime Achievement Award for outstanding contribution to international public relations at the International Public Relations Festival in Mauritius from the Public Relations Association of India in 2008.

All the 2017 Prisa Prism Award winners

African network of the year
Burson-Marsteller (Pty) LtdGold
Best large public relations consultancy
Clockwork MediaSilver
Ogilvy Public RelationsBronze
Best mid-sized public relations consultancy
Atmosphere CommunicationsSilver
PR WorxBronze
Best small public relations consultancy
Engage Joe PublicSilver
Retroviral Digital CommunicationSilver
Best up and coming public relations professional
Lameez MohdOgilvy Public RelationsGold
Amanda SapoClockwork MediaSilver
Best use of an event to build/change reputation
Clockwork MediaE! Africa launchNBCUniversalSilver
Tribeca Public RelationsShield MotionSense launchShieldSilver
Plato CommunicationsHalls Flash MobMondelez InternationalBronze
Best use of social media as a support tool in a communication programme
Clockwork MediaLGV20 launchGold
Tribeca Public Relations#ShieldItsYourMove influencer campaignShieldSilver
Clockwork MediaE! Africa LaunchNBCUniversalBronze
Fleishman Hillard#MissingTypeThe South African National Blood ServiceSpecial mention
Atmosphere Communications and the King James Group1001 DaysSantamGold
Burson-Marsteller (Pty) LtdMulti-country brand building across AfricaSESBronze
Epic MSLGROUPAmplifying the square peg movement: Driving entrepreneurial activity in South AfricaBUSINESS/PARTNERSSpecial mention
Campaign best informed by analytics/big data (No gold winner)
Atmosphere Communications and the King James Group1001 DaysSantamSilver
Ogilvy Public RelationsKFC BurritoKFCBronze
Campaign of the Year
Retroviral and Tribeca Public RelationsRocoMamas #Election BurgerRocoMamasOverall gold
Community Relations
Development Communications SolutionsThe Abashitshi Social mobilisationsSappi Forestry DivisionGold
Mahle BehrScience2Go Schools campaignMAHLE Behr and CASMESilver
Consumer PR for an existing product or service
Bonfire MediaHellmann's #RockYourBurgerHellman's MayonnaiseSilver
Atmosphere Communications and the King James GroupBostik Book of Unbelievable BeastiesPermosealBronze
PR WorxDStv Delicious International Food & Music FestivalMassive ManagementSpecial mention
Corporate communication
FleishmanHillard South AfricaMastercard @ WEF Africa 2016MastercardSilver
Ogilvy Public RelationsCreating a GIBB Subject Matter ExpertGIBB EngineeringBronze
Corporate resposibility
PR WorxMimi Women Shock BoxMimi WomenGold
Ogilvy Cape TownAmarok Social Test DriveVolkswagenSilver
Plato CommunicationsCadbury P.S. #PSGiveADressMondelez InternationalBronze
Crisis management
PR WorxSA Express: Mayday GroundingSA ExpressSilver
Engage Joe Public#CloverdroughtreliefClover South AfricaGold
PR Worx33 Lions: Spirit of FreedomAnimal Defenders InternationalBronze
Financial services
Atmosphere Communications and the King James Group#ConspicuoussavingSanlamGold
Idea Engineers“Sage Knows” Budget Speech Campaign 2016SageSilver
Engage Joe Public#SKELMSABRICBronze
By Design CommunicationsLaunch of #VaginaVarsityLibresseGold
Gullan & Gullan Digitalmy ADHDJanssen PharmaceuticaBronze
Internal communication
Clockwork MediaRollout of Office 365Standard BankSilver
Barclays Africa Group LimitedTechMoolaBronze
Launch of a new product, service or category
Epic MSLGROUPDunkin’ Donuts give South Africans the power to get their taste of Dunkin’ soonerDunkin' DonutsGold
Atmosphere Communications91 LTD Denim CampaignCotton On GroupBronze
Media relations
One-eyed JackRocking the DaisiesRocking the DaisiesGold
Clockwork MediaLaunch of Cape TownNBCUniversalSilver
Atmosphere CommunicationsLaunch of Monopoly Mzansi EditionHASBRO South AfricaBronze
NGO campaign
PR WorxMimi Women Shock BoxMimi NPC:Silver
PR Worx33 Lions: Spirit of FreedomAnimal Defenders InternationalSilver
Ogilvy & Mather Cape TownSlave CalendarIziko Slave Lodge Museum / Geometry GlobalBronze
Engage Joe Public#SKELMSABRICSpecial mention
Greater ThanMcDonald’s South Africa must go Cage-FreeBeauty without Cruelty SA, United Front 4 Animals, Owl, SAFCEI, Animal Voice, The Official South African Representative of Compassion in World Farming SASpecial mention
NGO campaign student
University of JohannesburgIOM #TraffickingIsRealIOMGold
Public relations on a shoestring
Positive Dialogue CommunicationsweFix Shark Spotters CampaignWEFIXGold
Havas PR South AfricaRugby That's So GayThe Jozi CatsSilver
Ogilvy & Mather Cape TownSlave CalendarIziko Slave Lodge Museum / Geometry GlobalBronze
PR WorxMimi Women Shock Box: Shoestring BudgetMimi WomenSpecial mention
Public sector
PR Worxe-Tags: Because it’s the right thing to do - BakwenaBakwena Platinum Corridor Toll ConcessionaireSilver
Engage Joe Public#SKELMSABRICBronze
Clockwork MediaLinkedIn Digital Influencer of The YearLee NaikBronze
Social media as the primary method of communication (best use of social to lead a programme with no social media spend)
Tribeca Public RelationsRocoMamas #ElectionBurgerRocoMamasGold
Clockwork MediaLee Naik - LinkedIn Digital Influencer of The YearLee NaikSilver
Engage Joe Public#JetLoveYourSelfJetBronze
Social media as the primary method of communication (best use of social to lead a programme)
Atmosphere Communications and the King James Group#ConspicuoussavingGold
Ogilvy Cape TownPolo BeatsVolkswagenSilver
Ogilvy Public RelationsKFC BurritoKFCBronze
Social media to launch a new product (no gold winner)
Clockwork MediaLG v20 launchLGSilver
Magna Carta Reputation Management ConsultantsAlmond Breeze South AfricaAlmond Breeze South AfricaBronze
South African campaign of the year - finalist
Atmosphere Communications and the King James Group#ConspicuoussavingSanlamSilver
Havas PR South AfricaRugby That's So GayThe Jozi CatsSilver
ByDesign CommunicationsLaunch of #VaginaVarsityLibresseSilver
PR WorxMimi Women Shock BoxMimi WomenSilver
Tribeca Public RelationsHollard Daredevil Run 2016HollardGold
Playmakers Sponsorship#BraBrigadeCastle LagerSilver
PR WorxDStv Delicious International Food & Music FestivalMassive ManagementBronze
Student campaign
University of JohannesburgLead SA #Izindabazokudla CampaignSoweto Urban Farmers ProjectBronze
Clockwork MediaMimecast Black Friday NewsjackingGold
Clockwork MediaLG AuroraLGSilver
Clockwork MediaLG v20 launchLGBronze

Scroll through the #Prisms2017 hashtag for more and keep an eye on our Prism Awards special section for the latest exclusive coverage!

Read more: PRISA, Prisms, Prism Awards



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