Some say you've shifted your position in the market and are now a beverage supplier rather than a dairy supplier. How do you respond to that?
You could say it's the opposite. Beverages have been part of our brand for a while, but make up only 20% of the business. Water is the one sector where we've expanded but we've been in the iced tea market for five years since we bought Real Juice Beverage company. We've contracted more heavily into yoghurt and custard, and are about to launch a milk-based energy cereal with Future Life.
Read the full story on http://www.farmersweekly.co.za/.
Farmer’s Weekly has a long and proud history of serving South Africa’s agricultural industry. Throughout the years, Farmer’s Weekly has been a clarion for South Africa’s farming community and, the magazine remains fully committed to its original undertaking – the advancement of the interests of farmers and their industry.
Go to: www.farmersweekly.co.za
