Marketing & Media Opinion South Africa

Subscribe to industry newsletters

Search jobs

Marketing & Media jobs

More JobsSubmit a jobOpen account

Productivity in mining - Attaining sustainable profitability beyond headcount reduction

Productivity is a hot topic in South Africa with economists frequently advising that productivity has not grown as well as it should have in the last few years. One sector in which productivity is always in the spotlight is the mining industry.
Craig Hook
Craig Hook

According to the South African Reserve Bank (SARB), the nation's productivity has grown on average between 1970 and 2013 by a mere 1.02% a year. It measured growth in productivity of 1.92% per annum between 2010 and 2013.Despite the recent economic slowdown, productivity in the country has grown by an average of 2.8% a year during the 18 years spanning 1995 and 2013.

For many organisations, the one simple solution to balance costs against profits, is to cut off the dead wood. This begs the question: Is it possible to attain sustainable profit beyond headcount reduction? And, if so, how do organisations strike the balance between productivity and maximum profitability?

According to the Chamber of Mines Chief Executive, Bheki Sibiya, labour costs were escalating to higher levels while productivity was not improving. "If the salary is growing at 10%, productivity should also grow at 10%." In an interview with Sowetan, Sibiya, who is unhappy that President Zuma has returned the Mineral and Petroleum Resources Development Act to parliament for further consultation, warned that the mining industry was a long-term industry and needed to operate in an environment that did not change too much.

Is this a fair statement?

One should ask, though, is this a fair statement in the South African environment, which is constantly in flux? With challenges such a striking workforce and load shedding impacting on the sustainability and long-term profitability of the mines, it is not hard to explain why productivity would also be severely impacted on.

Sustaining profits is about identifying and managing the economic drivers of costs (reduce) and revenue (increase) during the business cycle to achieve a desired profitability target. Reducing headcount (people resources) can lead to sustainable profit contribution if it is linked to an economic driver. For example, if an economic driver is truck productivity and you can implement an operational improvement to reduce cycle time, which means fewer truck hours to mine the same quantities of ore, then headcount can be reduced. If, however, headcount reduction is done without changing the operational processes to improve productivity, then quantities of ore mined and sold may drop and profits will be impacted on.

Likewise, reducing support function headcount without a corresponding process change may increase risks to product quality, reserves replacement, safety, etc. In the medium to long term it is productivity improvement, not headcount reduction, which sustains profits and allows you to react to upturns in commodity demand.

About Craig Hook

Craig Hook is Partner: Advisory of BDO Australia

Let's do Biz