On 31 Oct 2011, the world's population shot past the seven billion mark on its way to reaching nine billion or more by the year 2050. In the next few decades, demand for animal protein will climb 60 percent as population increases and the global middle class expands by three billion people. We're already overusing the Earth's resources, consuming about 1.5 times the natural resources we should use in a year.
Delivering safe, sufficient, affordable protein to feed the growing population has never been at greater risk. Right now, based on our current production trends, nearly half the globe - 4.5 billion people - won't meet their nutritional needs by 2040.
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