Websites have always been considered a vital component of any online marketing plan in the tourism industry. However, while the traditional web may still be necessary to convert leads and facilitate bookings with tour operators, guest houses and hotels, etc, a number of other online and digital platforms are making a big impact.
In particular, the use of social media in tourism continues to rise and it has many benefits over traditional online channels. Most notably, these include its cost-effectiveness and attraction for all groupings and demographics - niche and mass markets, business and leisure travel, men and women and all age groups.
In short, social media sites (and other non-Website channels) offer enormous value while levelling the playing field for establishments and operators of all sizes and budgets.
A wide range of social channels is available to travel and tourism companies, many of which can be leveraged without the help of a social media developer. However, with the aid of a specialist, one's opportunities are much wider.
Digital brochures - a form of portable tablet, mobile, social or online app - convert offline real-world platforms into highly interactive digital platforms. They are best delivered by professional development outfits with experience in developing for these platforms. Accomplished Digital.co.za/solution/digital-publishing/ digital publishing coders don't just convert print brochures into digital, but take full advantage of interactive features that drive instant buyer conversion.
Travel and tourism companies around the world, big and small, are on the brink of 24x7 communication with global markets. Low-cost mediums such as tablet apps, social media and digital brochures offer them their best possible entry point to this digital marketing nirvana.
If you're part of this sector, you should investigate:
Broadening your digital marketing activity from websites to include social media and tablet apps
Which development firms have the experience and track record to help you.
Originally published in Tourism Review Online Magazine, November 2011
About Realm Digital
Realm Digital is a leading South African e-business strategy and technology partner, specialising in Internet and mobile platforms. The company has proven local and international success in building leading online businesses including Avusa (incorporating Exclusive Books), Naspers, Die Burger, Media 24, Ford and Mix Telematics (Matrix Vehicle Tracking). Founded in 1999 by CEO Wesley Lynch, the company lists industry-leading clients across all industries, with a strong install base in retail and travel. For more information go to Digital.co.za.
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