Most Read

  • Dis-chem prepped for vaccination roll-out with 32 sites secured
    Dis-Chem Pharmacies has confirmed its readiness for Covid-19 vaccination roll-out. "We are well-positioned to commence with the vaccination roll-out aligned to government timelines, and we have prepared our teams to work at full capacity if supply from government is consistent," says CEO Ivan Saltzman.
  • Construction of R500m Boardwalk Mall under way in Gqeberha
    Construction has officially commenced on the Boardwalk Mall in Gqeberha. The first phase is set to be completed and launched on 9 December 2021. The official opening, which marks the second phase's completion, is scheduled for 22 September 2022.
  • The evolution of Gagasi FM and Heart FM
    And you thought 2020 was one heck of a year! 2021 brings winds of change as Gagasi FM and Heart FM will be launching their own media solutions company under holding company MRC Media effective from 1 July 2021. The stations will utilise Mediamark as its sales house until 30 June 2021. Issued by Mediamark
Show more


More...Submit news
Advertise on Bizcommunity

Subscribe to industry newsletters

Boomtown and Cecil Nurse launch tongue in cheek radio campaign

Following the success of the Cecil Nurse Business Furniture brand positioning campaign which launched in March 2012, Boomtown Strategic Brand Agency developed phase two, which is creating conversation through a radio campaign that began in September 2012. The campaign ran on stations in Gauteng and the Western Cape, and continues on stations nationally in October.
Glen Meier and Sabrina O'Hagen
Continuing the consistent Cecil Nurse brand story on radio, the campaign dramatised the widest range of office furniture, in stock and ready to go, and positioned Cecil Nurse as the leader and specialist in the industry. However the real fun began when Cecil Nurse responded to a radio advert from the competition who eluded that Brian Joffe, CEO of Bidvest, has their furniture in his office.

In the form of a live-read radio sting, Brian Joffe agreed to record an address that stated that he only buys his office furniture from Cecil Nurse, and that the audience should call Cecil Nurse to arrange an appointment to see his office, unlike others who might think they can... In a tongue and cheek tone.

The live-read ad ran in conjunction with the brand advert, further endorsing Cecil Nurse as a leader in the industry which receives credibility through its top clientele.

'It's great to partner with a company like Cecil Nurse who sees the value in a consistent strategic brand campaign, yet is flexible to adapting and responding tactically to leverage the talkability value that comes from opportunities like the Brian Joffe radio advert. It was a privilege to celebrate Bidvest with Brian Joffe and Cecil Nurse," said Glen Meier, Strategic Director, Boomtown.

We are an independent strategic brand agency that specialises in creative brand design, integrated communications, and digital marketing. We believe that everyone can look, but not everyone can see. It's why we use on-the-ground market immersion and create culturally relevant, creative solutions to connect brands with hearts.


Let's do Biz