Research across 17 countries revealed a disconnect between consumers’ confidence in recognising fraud and their online behavior, highlighting the importance of staying alert and mindful of fraud attempts.
Despite more than half of consumers (56%) claiming to be savvy enough to sidestep online and phone scams, 90% are likely to disregard the warning signs that suggest online criminal activity.
With October designated as Cybersecurity Awareness Month, the study forms part of Visa’s Stay Secure campaign, focused on raising consumer awareness, strengthening education, and building confidence to combat social-engineering threats.
The campaign aims to pave the way for a secure and seamless digital-payments experience. Through this initiative, Visa provides educational content, including videos, infographics, and tips designed to equip consumers with the knowledge and skills to recognise and prevent fraud.
According to the study, confidence in the ability to spot a scam, and the vulnerability it may bring, is highest in countries like Qatar (69%), Kenya (65%), South Africa (65%), Saudi Arabia (64%), and Nigeria (63%). The study also found that most adults in Kenya (74%), Nigeria (72%), and South Africa (64%) report having been the victim of a scam or fraud. However, those in Tunisia (43%) and Morocco (33%) are the least likely to report this.
“In today’s digital-first world, scams are evolving in sophistication, with criminals using new approaches to trick unsuspecting consumers. Whether it’s a parcel held up at customs, a streaming subscription claiming to have expired, or a free voucher for a favourite brand, scammers are adopting persuasive tactics to deceive.
“Understanding the language of fraud is increasingly essential, and our Visa Stay Secure educational platform provides the knowledge and skills to help stay ahead of fraudulent activity online,” explains Irene Auma, head of risk for sub-Saharan Africa at Visa.
Only 57% reported looking to ensure communications are sent from a valid email address, while 52% will check if the company name or logo was attached to the message. Fewer than half of correspondents look for an order number (45%) or an account number (43%). Only 33% look to ensure words are spelt correctly.
Scammers try different approaches to craft messages that appear genuine and compel recipients to take immediate action. The Visa Stay Secure study identified prevalent patterns in the language most associated with scams – and how vulnerable respondents in the surveyed countries are.
Consumers can better protect themselves by taking a few extra moments before clicking, including understanding the language scammers use.Here are some simple but effective best practices:
Visit Visa’s Stay Secure web page for more insights from the 2023 study and learn about the language of fraud.
While cybercrime persists in an increasingly digital world, Visa is tirelessly working behind the scenes to stay one step ahead. Worldwide, it has invested over $10bn over the past five years in technology in a bid to reduce fraud and enhance network security.
This has included $500m on Artificial Intelligence (AI) and data infrastructure, enabling it to power 100 different capabilities that use AI to protect its clients and customers. More than 1,000 dedicated specialists protect Visa’s network from malware, zero-day attacks and insider threats 24 x 7x 365. In fact, over the last year alone, Visa proactively prevented $27.1bn in potential fraud.
