The 2013-2014 study that surveyed 651 organisations from across a broad range of industry sectors found that the most successful organisations actively built an effective communication culture to support and drive behaviours that align with their business strategies.
Over the last decade, Towers Watson studied the pivotal relationship between superior financial performance and effective communication. The 2013-2014 Communication ROI Study examines how communication effectiveness has evolved, and it reveals that the bottom line is greatly enhanced when supported by excellent internal communication strategies and channels.
The new landmark study releases the following key findings on the relationship between excellent financial performance and effective communication. Towers Watson has explored what highly successful organisations do differently to their peers.
Here are the stats:
What the Towers Watson research study clarifies is that in order to be a highly effective and successful organisation, it is crucial that an organisation first learns to communicate effectively. Communication leads to greater understanding and understanding enables management to create strategies to drive behaviour and achieve necessary targets. This is the vital business cycle that is needed to generate success.
The question you now need to ask yourself is: What communication culture and strategy have I created to drive staff behaviour and align staff to our business strategy and goals?
Download the 2013-2014 Change and Communication ROI Study