Touted as the world’s first 3D immersive career expo, Swiwel.com was launched by South Africa's 3RC earlier today, 21 January 2021. The platform allows users to navigate a virtual expo space that hosts stands from an array of private higher education institutions. Users are able to engage and interact with each stand in order to see what the academy or college has to offer. Prospective students can also use the search function to explore courses via their chosen career path.
Swiwel's virtual platform is open 365 days per year, 24 hours per day, and is 100% free for all users both locally and internationally looking to study in South Africa.
When asked whether they planned the launch to coincide with the release of the NSC results, Kay Cheytanov, founder and CEO of 3RC says, "It was a totally happy coincidence, however we always planned to launch in this week... synchronicity."
3RC is known for hosting live Rocking Future Career Expos at schools nationwide, enabling Grade 12 students to gain insight and exposure to some of South Africa’s leading private colleges. In response to the Covid-19 restrictions in 2020, the company quickly pivoted to create its Rocking Future Virtual Career Expos. This allowed the company to broaden its reach, allowing for more students around South Africa the access to information around their career and tertiary education options, which they didn't have before.
Swiwel is now the next step in this innovation.
While the site, which is currently hosted overseas due to the technology they are using, is not yet zero-rated, Cheytanov says, "We actually explored this route but have not had any success as yet – we just hope that someone in the powers that be see the platform and realise just how powerful it can be to those who don’t have access to real life expos... Wouldn't that be amazing."
3RC is able to map each student entering the platform, strictly adhering to PoPI and with parental consent provided for those users under 18 years of age, and expects to host 50,000 visitors over the next 12 to 18 months.
Not only is 3RC able to gain valuable insights from the data collected, including target audience statistics, but they are also able to generate leads for participating colleges and brands. Although many of the stands are fully booked, there are a few that are still available to those tertiary institutions and brands still looking to get involved and take advantage of branding and partnership opportunities.