New sponsorship and marketing agency launches

"There are two main aspects when it comes to sponsorships. First is the pairing and investment and then the sponsorship management to ensure that the implementation remains on strategy. The consultancy guides and manages this on behalf of clients," says MD Swart.

"Aligned, tangible and relevant"

"It is imperative for companies to ensure that their communication strategies are aligned, tangible and relevant. We partner with our clients, ensure we understand their business and then provide them with strategic, practical solutions that are aligned to their overall business strategies."

Swart, who gained his experience through senior positions at various communications and sponsorship agencies, believes that there are short-comings in a majority of communication strategies currently implemented by South-African and African companies, and that sponsorship investments are hardly ever correctly aligned to companies' overall strategies.