EA's 2010 FIFA World Cup South Africa in stores throughout South Africa

The 2010 FIFA World Cup South Africa videogame will feature all the emotion and passion of the fiercest national rivalries battling on the world's biggest stage, with all 199 national teams that took part in qualification and all 10 official stadiums to be used in South Africa. Gamers will be able to play as their home nation from qualification right through to a virtual reproduction of the FIFA World Cup Final™ and feel what it is like to score the goal that lifts a nation.

Fans can unlock the new celebrations through EA SPORTS and Coca-Cola™ channels in participating countries. After unlocking each celebration, fans can score a goal, use the controller to activate the celebrations and admire the performance via a new dynamic camera angle that delivers the emotion of each goal scored. Consumers can also admire their celebration and share with fans online by uploading to EA SPORTS Football World (www.EASPORTSfootball.com).

In addition, to honor the legacy of the FIFA World Cup™, EA SPORTS unveiled its Classic 11 team that features 35 legendary players from past tournaments, including star striker Roger Milla of Cameroon, who scored four goals in the 1990 FIFA World Cup and in 1994, at the age of 42, became the oldest player to play in the tournament. Fans who carry the hopes and dreams of a nation into battle against fans from rival countries and win the 2010 FIFA World Cup TM will unlock the Classic 11 squad.

New players to the FIFA franchise can also compete for the 2010 FIFA World Cup utilizing new Two-Button controls designed to enable new gamers to pass and shoot with an accessible control scheme that utilizes just two buttons.

Visit http://www.FIFA-WORLD-CUP.EASPORTS.COM for more information about game features on each available platform. The game is rated “A” for everyone by the FPB (Film and Publication Board) in South Africa.

Screenshots can be downloaded at http://info.ea.com.

EA SPORTS™ is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogame franchises, including Madden NFL football, FIFA, NHL® hockey, NBA LIVE basketball, NCAA® Football and NCAA Basketball, Fight Night boxing and Tiger Woods PGA TOUR® golf.

For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc. © The Official Emblem and Official Mascot of the 2010 FIFA World Cup South Africa™ and the FIFA World Cup Trophy are copyrights and trademarks of FIFA. All rights reserved. Manufactured under license by Electronic Arts Inc. Player names and likenesses used under license from FIFA, International Federation of Professional Footballers "(FIFPro)" and national teams. John Madden, NFL, NHL, NBA, NCAA, Tiger Woods and PGA TOUR are trademarks of their respective owners and used with permission. Microsoft, Xbox, and Xbox 360 are registered trademarks of the Microsoft group of companies. “PlayStation” and PSP are registered trademarks of Sony Computer Entertainment Inc. Wii is a trademark of Nintendo. iPhone and iPod are trademarks of Apple Inc., registered in the U.S. and other countries. All other trademarks are the property of their respective owners.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Together with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 14 billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.