Three steps to an early grave for Social CRM

While Social CRM promises to open new doors for companies that understand it and embrace it, it also allows companies to screw up in new, exciting ways.

Turning a blind eye to the era of the social customer is a bad idea, but a worse idea is to launch into a Social CRM effort half-heartedly or to fail to grasp your responsibilities as a participant in the business-customer conversation.

Past CRM efforts launched with the wrong objectives in mind resulted in wasted investment, damaged customer relationships, and a lack of transparency into which processes may have gone wrong. Badly-directed Social CRM can achieve all those dubious distinctions faster and more thoroughly. Worse, they can sour your organization on ever trying them again - even as your competitors move increasingly toward a social model.

See the three guaranteed ways to kill your Social CRM strategy here.