What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
InstaEats' new Covid-19 directory includes all businesses producing, delivering food during lockdown
InstaEats has reworked its business model in line with the current Covid-19 pandemic. The food guide will now include all businesses that are producing and delivering food during the Covid-19 lockdown in South Africa.
It has also created a directory for these businesses at www.instaeats.co.za/covid19 to feature and advertise their services and offerings. Now, with level four controls in place, it has extended the InstaEats service to include restaurants that are offering takeaways.
“While in the process of this shift, the InstaEats team realised that, while restaurants are struggling to survive, there was a growing need for food as unemployment and job losses affected the most vulnerable in society. They pledged to use their audience and platforms to create awareness around charities that were assisting these vulnerable people,” said InstaEats in a statement.
InstaEats has a dedicated slot at 7pm every night when it talks to someone currently doing remarkable work in the community. Any charity can join during this time to be a part of the conversation, so InstaEats becomes an intermediary for those looking for assistance and those willing to assist.
InstaEats has also made its platform open to charities interested in doing a takeover of the account for a full day to showcase the respective charities’ amazing work.
