Marketing & Media trends
Marketing & Media trends
- Andrew Smit and Johan Walters
Construction & Engineering trends
CSI & Sustainability trends
- Innocent Masayira
- Nazeema Mohamed, Feryal Domingo and Soraya Joonas
- Keri-Leigh Paschal
Energy & Mining trends
- Andrew Duvenage,
- Maarten Ackerman
- Kuhle Mnisi
- Marius Botha
- Nema Ramkhelawan-Bhana
- Mike Middleton
- Henry van Deventer
HR & Management trends
Logistics & Transport trends
- Joff van Reenen
- Marcél du Toit
- Michael Smollan
- Jonathan Smit
- Nthabiseng Motsoeneng
- Vilo Trska
- Matthew Leighton
Marketing & Media jobs
- Paid Social Media Specialist Johannesburg
- Social Media Strategist Cape Town
- Advertising Sales Coordinator Johannesburg
- Graphic Designer Cape Town
- Business Director Johannesburg
- Marketing Project Manager Cape Town
- Copywriter Johannesburg
- Lifestyle Journalist - Online/Print Johannesburg
- Digital Project Manager Cape Town
- Account Manager Cape Town
#BizTrends2020: Consuming media and living the dream
Gee Motsepe, MD, MotionsPR.
Questionable or incredible news sources - fake news
Since 2016 the media industry has battled with a propagandist movement called fake news. Although this has been around since the 1800s, the digitally-led world of today has seen a rise in the spread. Some media consumers know when, where and how to spot these news sources, but the vast majority of social media users and the greater country at large still do not know how to spot the difference.
Ease of access to social media and editing tools have made it easier than ever to spread stories and images that have people shaking their heads, thinking "That can't be real... can it? I must share!" Here are five steps to take to up your media literacy, so that the results of your own news-sharing are more reliable...
Leigh Andrews 16 Oct 2018
These non-credible news sources have gradually tainted the media industry and have degraded the journalism industry at large, which is becoming a gradual progression year on year. It is anticipated that this problem will continue becoming a threat to credible journalism until media houses take a good look at their marketing campaigns to educate consumers, cleverly, about this controversial competition.
Purpose is everything
KFC’s Add Hope; Coca-Cola’s Open Happiness; Nike’s Athlete in Progress - these are just some of the campaigns that today’s big brands have executed, and in my opinion, quite cleverly. South Africa’s happiness index has been on a decline in the past six years for a number of reasons, mostly being politically influenced and with concerns about safety and security.
Barbara Gardner Proctor, the woman who helped introduce the Beatles to America through a deal with Vee-Jay records, was also the first black female to own an ad agency in America back in 1970. With her passing this December, we look back at the impact of her firsts and why they still hold true in 2019...
Leigh Andrews 21 Jan 2019
It is anticipated that in the foreseeable future consumers will begin to see big brands putting emphasis and a great focus on purpose-driven campaigns that speak to safety, security, gender-based violence and abuse.
Movements like #AmINext have paved the way to raise awareness that South Africans are no longer looking for pretty pictures and catchy phrases, they are looking for solutions and a purpose to drive your messages, and if they are not going to get it from your campaigns, they will seek a service provider or brand that will speak to them in a language they understand.
Unfortunately, gender-based violence is a harsh reality of everyday life for the majority of South African women. Here's what's being done to not just take a stand but also act to end GBV this #16DaysofActivism and beyond, with UN Women's global #OrangetheWorld campaign...
Leigh Andrews 2 Dec 2019
Influencing for change
Influencers have, in the past three years become a super intricate part of conversation builders and scaling your marketing efforts. However, the connection between the type of influencer and your brand will determine if your intended target audience will either get it or completely be misaligned. Authenticity is one of the key elements you can look for, unlike the mainstream media, influencers can connect with their fans and followers on a more personal and relatable level.
However, brands are now not looking to spend their whole marketing budget on one big-name celebrity, who in some cases don’t use your product in their personal capacity. Micro and nano influencers will finally begin to get their big break and get those partnerships and endorsements with brands looking to build long-term relationships with their influencers and audiences.
Small businesses and freelancers
More and more creatives are finding the ‘9-5’ an uninspiring place to be at. Since South Africa’s downgrades, which forced a lot of consumers to clinch onto their wallets and purses have driven people to explore their potential and either freelance or start their own small business in a bid to pave their own way and build their legacy.
The number of freelancers and remote workers in the South African workforce is definitely on the rise. With this, the shift towards co-working and other flexible workspace options will continue to play a prominent role in how and where we work. As the industry evolves, it appears many small businesses are using co-working spaces as a competitive advantage.
Flexispace 8 Aug 2019
Freelancers and small business owners will continue to emerge in numbers, creatives will get their dream jobs of working from home and still manage to put food on their tables. They will become the vehicle that pushes the agenda of economic liberation for young people in particular. In most cases, these moves are driven by passion. Today’s generation is not afraid to follow their dreams and taking those bold steps because they are under pressure as it is.