| BCom specialising in Economics | ||
| Year completed | : | 2018 |
| Education level | : | Degree |
| Final year subjects | : | Economics
Econometrics |
| Institution | : | University of Cape Town |
| Location | : | Cape Town, South Africa |
In recent times, authenticity has become the most arbitrary yet lucrative word among marketers, brands, and even influencers but doesn't it seem almost paradoxical to combine authenticity with marketing?...
Josh Da Costa, R-Squared SA 14 Nov 2018
R-Squared Digital has announced a world-first - BrandNest, a social media crisis management solution using influencers...
Josh Da Costa, R-Squared SA 1 Nov 2018
In a world of uncertainty, can brands and influencers afford to lack transparency and disclosure?...
Josh Da Costa, R-Squared SA 16 Oct 2018
In this final article of the series, you'll be able to see the good and the bad side of influencer campaign planning and management, or the lack thereof...
Josh Da Costa, R-Squared SA 9 Oct 2018
You've run through a risk management process with your influencers and determined how to mitigate brand risk effectively. What if you haven't considered all the factors?..
Josh Da Costa, R-Squared SA 2 Oct 2018
You've noticed that your audience isn't really engaging with the content and you're starting to question why your audience seems to have become alienated from the brand...
Josh Da Costa, R-Squared SA 20 Sep 2018
It's finally here: a campaign celebrating the launch of your new fashion brand. You're excited to partner with the right influencers who match your energy. Which influencer should you select?...
Josh Da Costa, R-Squared SA 7 Sep 2018
Influencer marketing campaigns that do not incorporate dedicated strategies too often produce disappointing ROIs. Let's explore why...
Josh Da Costa, R-Squared SA 30 Aug 2018
