What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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MFSA offers free listing in new directory
The Marketing Federation of South Africa (mfsa) has announced the development of a comprehensive new suppliers' directory for the marketing and communications industry. All paid-up mfsa members can have their details included at no cost.
Dee Blackie, executive chair of the mfsa, says the mfsa is often called on to provide contact details of marketing and communications suppliers: "We are turning this opportunity into a benefit for our members through the creation of the 'Complete Marketing and Communications Suppliers Directory'."
Participation in the directory requires only submission of the following details:
An e-mail with the above information can be sent to . Members are entitled to one free listing, but for a nominal fee, can be listed under additional categories.
Individual members have to be listed as freelance suppliers; however, to list a company name, these members will need to upgrade to a corporate membership. More information on membership upgrades can be obtained from or
Advertising opportunities are also available on the directory via Web-banner advertisements. For more information on this, please contact
The directory will be launched at the end of September. Details will be updated on an annual basis on renewal of memberships. Blackie adds that the mfsa will support the directory through an extensive communication and PR campaign, its own communication vehicles, including the mfsa's Journal of Marketing, the mfsa's e-News, as well as the Website and through various mfsa networking events and media partners.
