Nothing is impossible with adidas
Women have changed the world of sport in recent history and, in celebration of Women's Day on 9 August 2005, adidas is calling on South Africans to assist in making another change - changing the number of woman who have been abused in South Africa.
A percentage of all women's apparel purchases made between 29 July and 9 August 2005 will be donated to People Opposing Women Abuse (POWA).
POWA was established in 1979 as a response to the high levels of violence against women experienced in the community. It was primarily initiated by volunteers and offered services to women who experienced domestic violence, sexual harassment, rape and adult survivors of incest.
Did you know that:
- 1 in 2 women have a chance of being raped in their lifetime
- A woman is raped every 26 seconds in South Africa
- More than 40% of perpetrators are known to the rape survivor.
- Less than 2% of reported rapes are false
- Most rapes occur within the rapists' community
- 1 in 4 women are in an abusive relationship
- A woman is killed every 6 days by her intimate male partner in South Africa.
- Women are more likely to be attacked by someone they know than by a stranger
adidas calls on all South Africans to join this initiative and work with adidas to assist in making a difference.
