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Cape Town students do SA proud
Four teams of students from around the world competed recently to win the title for the most innovative marketer and South Africa's all-girls team Sisonke from the University of Cape Town took third place with the L'Oréal Studio Line Climatize range.
Students were rated on creativity, market analysis and coherence with the brand's values, communications skills and team presentation style. The fate of the finalists was decided by a jury made up of L'Oréal's top management.
This year's champions were the Swiss team from Université St Gall. Runners-up in second place was the Australian dynamic trio "The Beasties" from Monash University with Studio Line FX Extreme.
L'Oréal Brandstorm is an international marketing competition that provides undergraduate marketing and graduate MA students an opportunity to design a new product line for an existing L'Oréal brand. This year's brand case study was L'Oréal Studio Line styling products.
L'Oréal provides all participants with a real life marketing experience: an in-depth brief on the brand and the market, a chance to meet face to face with a professional marketing executive and a unique opportunity to work with the brand's communication agency developing a full communications campaign that includes product mock-ups, posters, and ads.
Top prizes for 2005 competition include an exciting trip to fashion capitals of the world and the chance to become a marketing product manager at L'Oréal for real.
