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ACA optimistic after budget speech

13 Feb 2009

The Association of Communication and Advertising (ACA) is “quietly optimistic” post-2009 budget speech. According to ACA CEO Odette Roper, there are two pieces of good news in the past week that bode well for the country's economy, and the communication and advertising industry should see some indirect benefits in the medium term.

Commented Roper yesterday afternoon, Thursday 12 February 2009, “Last week Tito Mboweni, SA Reserve Bank Governor, cut interest rates by 1%, and the expectation is that we should see another 2% drop in interest rates by the end of the year. On top of that, the Minister of Finance has just announced some fairly significant tax relief to individual taxpayers, although this is offset by the increase in the fuel levy.

“While we may not see an immediate impact on consumer spending, these two Government officials are paving the way for a softer economic landing and the industry we represent should see improved confidence levels, which will lead to increased spending, and more business flowing our way.”