Margot Robbie is Barbie in the upcoming movie. Source: Barbie The Movie.
But even before the excitement of the movie took the world by storm, Barbie has always been a strong brand. The brand was created in 1959 and imploded into our cultural fabric.
Here are five ways Barbie The Movie marketing has impressed:
1.The Ultimate Malibu House
On Tuesday a hot pink mansion appeared in Los Angeles. The home hosted by Barbie’s partner Ken, is available to rent on Airbnb.
2.Shoes!
What is Barbie without pink high heels? In collaboration with fashion brand Aldo, Barbie shoes will be available at selected stores. According to reports the shoes may cost as much as R2,500.
3.Rap Barbie Nicki Minaj
One of the songs that will be featured in the film is a remix of Aqua’s Barbie Girl by Nicki Minaj and Ice Spice. The music video is already at 10 million views on YouTube.
4.Barbie filter
The Barbie marketing team came up with a template that allows fans to include themselves into the Barbie multiverse. This Barbie went viral due to its impressive organic marketing strategy.
5.Limited edition makeup
Nyx Cosmetics collaborated with Barbie to launch a limited-edition makeup line.
The film will be screened from 21 July.
