Cape Argus and Pick 'n Pay entertain cycle tour guests in style

The main sponsors of the world's biggest individually timed cycle race, the Cape Argus Pick 'n Pay Cycle Tour, treated their guests to an unparalleled hospitality experience at the finish of this year's Cycle Tour.

To ensure that the experience would be one to remember, Cape Argus and Pick 'n Pay employed the expertise of WorldSport SA, who in turn hired parties, events and experiences company Loudfire to produce the total guest experience.

The end-result was a fresh and lively setup beneath a striking red freestyle Bedouin tent at the finish at Greenpoint Common, where guests of the sponsors were entertained with style and flair.

Comments Paul Sainsbury, Sales Director of Loudfire and coordinator of this hospitality experience: "We were really delighted with the way the hospitality experience turned out on Sunday. It's always a pleasure to deal with WorldSport. They have a great feel for what their clients are all about and what they're looking for. As a result, the overall look and feel as well as the vibe of the experience was exactly suited to the sponsors and their guests, and it was evident that a good time was had by all."

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