#VisaGetCloser to DStv Delicious 2018

Issued by Arc SA

19 Sep 2018

This year, Visa is the official payment partner of DStv Delicious International Food and Music Festival and with this partnership, we're bringing the South African public closer to one of Johannesburg's premier lifestyle events. Online and on the ground, all of our involvement revolves around the communication platform: #VisaGetCloser.

The 2018 edition of DStv Delicious is set to be the greatest yet, with more food options, more entertainment and a music line-up headlined by the incredible Erykah Badu. It’s going to be delicious on all fronts!

We're doing cashless properly at DStv Delicious

By equipping every vendor, food stall and bar at DStv Delicious with contactless payment terminals, we’re helping to ease queues and make the festival more seamless than ever. Just tap your contactless bank card and you’re good to go!

But that won’t help anyone if they don’t know about it. With this in mind, a content push online is educating the public about cashless at the festival and making sure as few people will encounter problems as possible.

Additionally, a contingency plan in partnership with FNB will allow those without cashless-enabled cards, or who may have forgotten their bank card, to load funds onto a temporary card and enjoy the festival without problem.

Visa perks

In addition to facilitating the cashless festival, Visa will also be constructing a massive VIP viewing platform we’re calling The Best Seats In The House. And yes, it’ll give attendees the best view of everything going down at Delicious.

A competition on both days will allow attendees at the festival fill out a quick entry card for a chance to win passes to the viewing platform.

In addition, an online competition running on both Twitter and Facebook allows the public to win 1 of 46 sets of double tickets to the festival, while 17 of those winners will also receive entry to The Best Seats In The House. Users merely need to tag a bestie that they’d love to go to the festival with in our pinned competition posts to enter, with entries closing at midnight on 12 September 2018.

We've got the who's who

This year we’ve partnered with some of SA’s top influencers to document their take on DStv Delicious in partnership with Visa. Influencers include: Pearl Thusi, DJ Zinhle, Thando Thabethe, Azania Mosaka and Nandi Madida.

Our social media channels

To help your audience see what we’re up to online, below are our social media handles for Facebook, Twitter and Instagram, our official hashtag for the event and a link to our landing page where the public can get more info on the festival and Visa’s involvement.

Facebook: @VisaRSA
Twitter: @Visa_SA
Instagram: @Visa_South_Africa
Official hashtag: #VisaGetCloser
Landing page: https://www.visa.co.za/pay-with-visa/promotions/dstv-delicious.html#1